2017 will see “Transformers” fans “rolling out” and buying the next available flight to China because a major robotastic entertainment attraction is headed that way!
According to Variety, DMG Live, the new live entertainment arm of DMG Entertainment has inked a deal with Hasbro for the rights to open “Transformers Live” in China next year. Michael Cohl’s S2BN Entertainment, the live entertainment company behind the Broadway show “Spider-Man: Turn Off the Dark”, will help develop the attraction.
Michael Cohl describes “Transformers Live” as a cross between an action-adventure spectacle, a theme park attraction, and a theatrical show. “Fans will experience intense action, beautiful visual moments, an emotionally engaging story, lots of humour and rousing music,” he explained.
Poised to be the world’s first large-scale live entertainment attraction, “Transformers Live” is a custom-built theatre that can seat 4,500 and will host a live show combining shape-shifting robots, aerial stunts, and large-scale special effects.
Globally, the “Transformers” movies have earned some USD3.8 billion globally for Paramount. In China, where Michael Bay’s “Transformers: Age of Extinction” was partly filmed, the said movie became China’s top-grossing film ever, clocking up USD318 million at the Chinese box office.
As it stands, China is currently home to some 300 theme parks but “Transformers Live” will be the 2nd major location-based attraction to open in mainland China after Shanghai Disneyland, which is slated to open in June this year.
“Transformers Live” is expected to be located somewhere in Beijing.
Anyone up for an exciting robotic adventure with Optimus Prime and his band of Autobots? 🙂