Not everybody wants to be reminded of certain people or certain events via Facebook’s “nostalgia machine”, “On This Day”.

Because whenever Facebook’s “On This Day” feature pops up above everything else on your news feed, it’s bound to ruin your day if it’s a cruel memory.

Facebook On This Day


We’re not the first to complain though – the feature has been called Facebook’s inadvertent algorithmic cruelty, and obviously we can see why. It summons photos and posts, and shoves painful memories (like images of deceased friends, relatives, pets) in users’ faces without warning.

Let’s face it, sometimes you can do without memories of a person’s death or a nasty break-up, or people that you’ve had falling outs with.

Facebook On This Day Filter

As such, Facebook is now introducing filters to allow users to specify which people and dates they don’t want to be reminded of. And with that implemented, we can be in full control of what is pushed in our faces, and only have good memories.

Upon the announcement, a Facebook spokesperson said:

We know that people share a range of meaningful moments on Facebook. As a result, everyone has various kinds of memories that can be surfaced — good, bad, and everything in between. So for the millions of people who use “On This Day”, we’ve added these filters to give them more control over the memories they see.

Yay to good times and good memories! “On This Day” is available to the majority of Facebook users, with the new filters accessible today. Go here to tweak your preferences 🙂

Up next, Facebook Reactions! When oh when will we get those?


Sources: The Verge, engadget.

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