Over 15,000 Music Runners thronged the iconic Sepang International Circuit on 10th October 2015 to run, dance and party to the beat of their favourite music tracks at the 2nd edition of The Music Run by AIA.
Its return to Kuala Lumpur, the city that hosted the very first Music Run event in the world in March 2014, was greeted by the largest turnout of fans The Music Run has seen thus far setting a milestone record in the Malaysian Book of Records for making this year’s “Most Number of Participants in a Fun Run”.
Set over 5km, The Music Run by AIA saw participants pass through five zones, each featuring a different music genre namely rock, pop, old school, hip hop, and dance. Runners helped to decide on the music they wanted to listen to in each zone via a bespoke music selection created in collaboration with digital music partner, Spotify. The more a song was listened to, voted for and shared on Facebook, the more likely it was to end up as one of the songs played during the run.
Concert-quality speakers lined the entire track, creating a truly immersive music experience.
This year’s The Music Run by AIA Kuala Lumpur kicked off in the late afternoon and culminated in a pulsating After Party at The Music Village that lasted throughout the evening. A mass Zumba warm-up session led by Fitness First instructors generated an electrifying atmosphere from as early as 4:30pm.
At 5pm, AIA Bhd.’s Chief Executive Officer, Anusha Thavarajah, flagged off the first wave of Music Runners who grooved to the rousing beats of ‘We will rock you by Queen in the AirAsia Rock Zone. As Music Runners made their way across the 5km Soundtrack, they were treated to activities in each Music Zone, once of the highlights being the AIA Mobile Party Bus in the AIA Dance Zone.
The euphoric mood continued at the After Party held in The Music Village, as Australia’s DJ Greggy kept energy levels at a high with his mix of feel-good songs and upbeat tracks. The event also featured some of the hottest personalities and music acts in Malaysia.
Music Runners were treated to stellar music performances by Paperplane Pursuit and Darren Ashley, while radio deejay Linora Low kept Music Runners fists pumping and hearts thumping long into the night.
The Music Run is owned by Fresh Events Asia and promoted by Exceed Sports & Entertainment.