Hype Malaysia
  • Hype Picks
    • Go
    • Eats
    • Style
    • Streams
    • Concerts
  • Celebs
    • K-pop
  • Music
    • Reviews
    • Interviews & Features
  • Movies & TV
    • Movies
    • TV
    • Features
  • Lifestyle
    • Tech
    • Travels
    • News
No Result
View All Result
Hype Malaysia
  • Hype Picks
    • Go
    • Eats
    • Style
    • Streams
    • Concerts
  • Celebs
    • K-pop
  • Music
    • Reviews
    • Interviews & Features
  • Movies & TV
    • Movies
    • TV
    • Features
  • Lifestyle
    • Tech
    • Travels
    • News
No Result
View All Result
Hype Malaysia
No Result
View All Result
Home News Coverage

#MagicForAll: Behind-The-Scenes With Uniqlo’s & Disney’s Power Creatives

by Lainey
September 29, 2015
L-R: John C Jay & Allen Au-Yeung

L-R: John C Jay & Allen Au-Yeung

35
SHARES
Share on FacebookShare on Whatsapp

Behind every great collaboration, be it music or fashion, are powerful creatives. Sometimes, it takes the effort of hundreds working behind-the-scenes to put it all together. But if not for passionate leaders laying the groundwork, what good is manpower alone?

In the case of Uniqlo and Disney’s “Magic For All” partnership, the power duo behind it all are none other than John C Jay and Allen Au-Yeung.

L-R: John C Jay & Allen Au-Yeung
L-R: John C Jay & Allen Au-Yeung

Creatively-driven John C Jay is no stranger to the industry, having helmed American advertising agency Wieden + Kennedy’s projects (Nike USA and Asia, Coca-Cola, Microsoft) in his earlier years. An influential figure in the industry, John is now Fast Retailing’s President of Global Creative.

Allen Au-Yeung, on the other hand, is Disney China’s Head of Creative, with a flair for bringing Disney characters and stories to life via product. The dapper Disney genius, who joined the company about 10 years ago, led a team of other Disney creatives into making dreams come true via “Magic For All”.

We got to pick their brains during a group interview prior to the Uniqlo x Disney “Magic For All” launch at Uniqlo’s largest global flagship store in Shanghai. Here’s what went down:

You’re the designers behind the Uniqlo x Disney “Magic For All” collection. What can or can’t you do with Mickey? Are there any limitations?

Allen Au-Yeung: (laughs) We all know Mickey, I mean, Mickey is the most important and iconic character and Mickey can be anywhere, anytime so to me, Mickey is the most flexible character. As such, we don’t have any limitations when it comes to Mickey. Of course, we can’t have Mickey doing the bad stuff!

John C Jay: He can manifest himself as a shadow, and that shadow has a life of its own..

Allen Au-Yeung: And Mickey is so iconic that he can be recognised with just 3 circles. So if you ask me, Mickey can be anything.

View this post on Instagram

A post shared by Hype Malaysia (@hypemy)

 

Who has the final say before designs can be finalised? Would it be Disney or Uniqlo?

Allen Au-Yeung: We both collaborate together..of course, Uniqlo has respect for the way we work and also, Disney has the say for our characters and stories, but we always talk to each other. Whenever we start on a design, we always have an initial discussion on how we should do it.

John C Jay: I think what we both can be sure about is that we come from very much the same place and that’s why the “Magic For All” was such an instant..you know we agreed to that theme immediately because it just spoke to both of our brands so deeply. It was an easy collaboration in the sense of understanding and trust. The agreement didn’t start until about a year ago and for this much work to be done within a year..it shows the level of trust.

You guys have some really great designs out there! What was the approval process like for each design? Because there are so many..

Allen Au-Yeung: Everytime we think of something, we would discuss them initially. So what happens is, “Yes?” or “No?”, then we will create a design and every single piece of product, in Disney, we actually have dedicated..what we call the product development people..to really look at them. Then we go, “Yes, Okay!”

John C Jay: And what’s really great about this is..we want to protect Mickey. We want to make sure we protect Mickey’s values and integrity so we trust that process very much. It’s not about, “Oh, we don’t have enough freedom”, no. That’s why we’re good at the collaboration, it’s because we really trust their intuition on what makes Mickey real and what makes Mickey so valuable.

John C Jay
John C Jay

What’s the difference between the Uniqlo x Disney “Magic For All” items and the Disney park merchandise? Will there be any confusion in the long run?

Allen Au-Yeung: The experience that you’ll get from the theme park is different from what you will get here. Of course, in the end, we’ll still have the Disney experience but the theme park would have a lot more of the Disney experience – from the candy store to the emporium, and the kinds of shows that you can attend. So we’ve tried to take some of that and apply it here, but very subtle. Also, anything that we’ve created for the park is exclusive to the park. And anything that we’ve created with Uniqlo is exclusive to Uniqlo.

What were some of the challenges that you faced while executing the collaboration?

John C Jay: What sort of challenges..wow, that’s such a big question.

Allen Au-Yeung: There were a lot of challenges but I would say that the challenges weren’t very difficult to overcome because we only talked about this a year ago but look at the things that we have. We’re very excited about what we can do better so we challenge ourselves to make it better. So if you ask me, the challenges are always there..

John C Jay: I think the challenges were..aside from deciding on what to do, is how do we make it better? This is Lifewear, this is a very important extension of Lifewear. It has taken us 20 years..I’ve been here only since January, but every month I’m still trying to still distill in down and make it sharper and sharper, and sharper. Lifewear is constantly being improved – even the most simple basic thing is going to be improved. Lighter, warmer, cheaper. Collectively, what we’re trying to do from Uniqlo’s perspective is provide the highest possible quality for the greatest number of people. What Disney helped us with is add an emotional part of that to the idea so “Magic for All” is another expression of highest possible quality for the greatest number of people.

The Uniqlo x Disney #MagicForAll collaboration* has been made available in phases starting Monday (28th September) at a Uniqlo outlet near you!

https://youtube.com/watch?v=CRsV5sG7dfo

For more information, visit Uniqlo Malaysia’s website or Facebook page. Uniqlo Malaysia is also on Instagram, if you want to get first dibs information on their collections 🙂

*Availability of “Magic For All” items will vary from store to store with the large stores (One Utama, Midvalley Megamall, Fahrenheit 88, and IOI City Mall) carrying the most variety.

#MagicForAlldisneyMagic For AllUNIQLOUniqlo DisneyUniqlo Disney CollaborationUniqlo Disney Magic For AllUniqlo Disney Magic For All Launch ShanghaiUniqlo Disney PartnershipUniqlo Disney RangeUniqlo Magic For All
https://lomp.at/p0cry
Share14SendTweet9Share

Follow us on Instagram, Facebook or Telegram for more updates and breaking news. 

FOLLOW THE HYPE

Source: Facebook/officialblue
Concerts

British Boyband Blue To Return To Malaysia For 25th Anniversary Concert

by Afiq Amin
October 30, 2025

Back in 2023, British pop icons Blue declared that Malaysian fans were far better than their Singaporean counterparts after a...

Read more
SOURCE: FACEBOOK (StarPlanet 星艺娱乐)
Concerts

Accusefive 告五人 Returning To KL In January 2026 For “Run, Run, Run!” Tour

After a successful show last year, Taiwanese band Accusefive 告五人 is returning to Malaysia in 2026! The acclaimed trio will...

Read more
by Adleena
October 29, 2025
SOURCE: TWITTER (@yginnercircle)
Go

WINNER Concert, Watsons KFinity Music Fest & More: What To Do In The Klang Valley This Week!

As we welcome the new week, we welcome more events in the Klang Valley to look forward to! If you’re...

Read more
by Adleena
October 29, 2025
SOURCES: INSTAGRAM (@myoliemyolie & @wuchun.1010)
Celebrity

Myolie Wu & Wu Chun To Make Appearance At Pavilion Bukit Jalil This November

We may be reaching the end of the year, but we’re still welcoming a lot of stars. Next month, Hong...

Read more
by Adleena
October 28, 2025
SOURCE: INSTAGRAM (@kru.bros)
Celebrity

KRU To Sail The Seas With Fans On Exclusive Star KRUise Showcase

Can you imagine going on a cruise trip with your favourite idols? Well, iconic Malaysian musical trio KRU is about...

Read more
by Adleena
October 26, 2025
Featured

From “Bye Sweet Carole” To “Silent Hill F”: New & Trendy Horror Video Games To Play This Halloween

Horror films and TV series are a great way to spend Halloween, letting you immerse yourself in stories that will...

Read more
by Afiq Amin
October 25, 2025
SOURCES: INSTAGRAM (@ilovemsiafood)
Go

(Video) Bukit Kiara’s New KLGCC Mall Officially Opens Its Doors!

Despite the growing discourse about malls in Malaysia, Klang Valley has recently welcomed a new shopping complex to its roster....

Read more
by Adleena
October 24, 2025
Source: Prime Video
Movies

“Gen V” Season 2 Ending: How Does It Set Up “The Boys” Season 5?

"Gen V" Season 2 has finally wrapped, and the Supes are fried. After a semester of twisted science, brutal betrayals,...

Read more
by Johanan Prime
October 23, 2025
Load More


TOP STORIES TODAY

  1. 1

    Amyera Zainal Exposes Ex Shahrul Nasrun’s Search History

  2. 2

    Amyera Claims Ex Shahrul Nasrun Has An “Uncontrollable Desire For Other Women”

  3. 3

    HK Actor Benz Hui Hospitalised In Critical Condition; Stars Gather To Pay Visit

  4. 4

    (Video) BLACKPINK Lisa’s Overly Revealing “Rockstar” Stage Outfit Sparks Criticism & Concern

  5. 5

    Laurinda Ho & Shawn Dou Break Silence On Divorce Rumours

Malaysia’s live-wire for the latest news, trends, and entertainment is finally here. We are your calendar, your grapevine, your comic relief, your post-event coverage, and your celebrity stalker. Did we also mention that we are also your gateway to the world?



Contact us: newsdesk@hype.my



  • About
  • Advertise
  • Jobs
  • Terms
  • Privacy Policy

©2025 Vijandren Ramadass. All Rights Reserved.

No Result
View All Result
  • Hype Picks
    • Go
    • Eats
    • Style
    • Streams
    • Concerts
  • Celebs
    • K-pop
  • Music
    • Reviews
    • Interviews & Features
  • Movies & TV
    • Movies
    • TV
    • Features
  • Lifestyle
    • Tech
    • Travels
    • News

©2025 Vijandren Ramadass. All Rights Reserved.

No Result
View All Result
  • Hype Picks
    • Go
    • Eats
    • Style
    • Streams
    • Concerts
  • Celebs
    • K-pop
  • Music
    • Reviews
    • Interviews & Features
  • Movies & TV
    • Movies
    • TV
    • Features
  • Lifestyle
    • Tech
    • Travels
    • News

©2025 Vijandren Ramadass. All Rights Reserved.