For the first time, Guinness Malaysia created brand new limited edition designs for one country, drawing inspiration from its culture and its people. A world-first, made especially to celebrate 50 years of Guinness being brewed in Malaysia.
The creations were unveiled at a spectacular launch event at the Intermark Hotel, Kuala Lumpur last week, featuring 3 limited edition designs for its Foreign Extra Stout bottles and cans.
The 3 limited edition designs, which will be available while stocks last between now and November, are a marked departure from the brand’s iconic black and gold visuals. Each one is bursting with vibrant colours and intricate patterns, inspired by the wealth of history and culture Malaysia has to offer.
What hasn’t changed, however, is the glorious Guinness inside – it’s still the exact same formula that Malaysians have known and loved for all these years.
Each design represents a distinct era in Malaysia’s journey – stretching back to our tribal roots, through to the age of independence, leading into the modern day and looking ahead to the future.
The new limited edition designs have not only been inspired by Malaysia; they have been created for Malaysians, by Malaysians. Behind the designs are 5 luminaries of the Malaysian creative scene, who came together to explore the concepts of history, identity, and culture.
Representing a range of creative disciplines, the “Creative Council” comprised of musician Edwin Raj (frontman of local band They Will Kill Us All), artist Donald Abraham, film director James Lee, graphic artist Lefty (Julian Kam), and photographer Vincent Paul Yong.
The limited edition bottle designs mark 50 years since the first locally-brewed Guinness left the brewery at Sungei Way, the location where it is still brewed today.
The 3 collectible limited edition designs will appear on all bottles (325ml and 640ml) and cans (320ml) of Guinness Foreign Extra Stout sold in Malaysia from now until November, while stocks last.
More pictures from the launch are available below:
*Pictures courtesy of All Is Amazing.
For more information, visit Guinness’ Facebook page or search for the hashtag #GUINNESSMY50.