The annual DJ Mag Top 100 DJs poll is back. As such, DJs/producers have gone on full campaigning mode, from investing in sizable advertisements to spamming social media platforms, and even right down to an onslaught of new music releases.
In the recent years, the DJ Mag Top 100 DJs poll has suffered a great loss in credibility, with many calling it a “popularity contest” due what it’s all based on – votes.
As such, many popular DJs/producers have come under fire for their promotion methods such as David Guetta and Dimitri Vegas & Like Mike.
In case you missed it, Dimitri Vegas & Like Mike were called out last year when some Tomorrowland 2014 festivalgoers were approached by iPad-wielding “Dimitri Vegas & Like Mike employees”, asking them to vote the DJ/producer duo for the poll via pre-filled out touchscreens. All the festivalgoers had to do was fill out their names and hit submit.
Right after that stint, Dimitri Vegas & Like Mike rose up the ranks to cinch the world #2 spot (as of DJ Mag’s Top 100 DJs poll 2014/2015). We know, right? What the..
And it seems that current world #1 DJ Hardwell as well as his buddy Dannic share the same sentiment as us in regards to DJs/producers using the sneaky “iPad promo team” tactic. It is without a doubt that both of them will be on the Top 100 DJs list this year but they still felt like it was their duty to speak out against it.
DJ's with iPad promo teams begging for dj mag votes in the streets, really? Let the music do the talking!
— Hardwell (@HARDWELL) August 19, 2015
If you're voting for your fav dj, don't vote because someone in the streets with an iPad askes you to…
— Dannic (@dannic) August 19, 2015
We don’t know about you but we’re definitely with them on this one.