And SNSD Girls’ Generation is back with the first single off their highly anticipated comeback album!

Previously, SNSD member Tiffany dropped hints and uploaded pictures on her Instagram from the shooting location for “Party” in Koh Samui, Thailand. Helmed by Johnny Brothers’ director Hong Won Ki, the filming took place between 10th – 14th June.

SNSD Koh Samui Thailand


Known for his visually stunning music video productions, Hong Won Ki previously impressed with Seo Tai Ji‘s “Moai” in 2009. His resume also includes working with artistes such as TVXQ‘s “Something”, BEAST‘s “Shock”, SECRET‘s “Madonna”, f(x)‘s “Rum Pum Pum Pum”, and more.

Did he manage to outdo himself this time around with the “Party” project? We dare say so 😉

SNSD Girls' Generation Party Music Video

The music video looks like the beach party of your (read: a SONE’s) dreams, considering the fact that if you were there on the Koh Samui beach with SNSD Girls’ Generation, you’d be soaking in the sun flanked by 8 very hot idols. The song, as expected, is as upbeat and summer-y as you would’ve imagined, with the girls making the most out of what’s left of the summer season vibe in South Korea.

Truth be told, we’re going to be bobbing our heads to this for days!

Also, we hear that there are 2 more music videos (“Lion Heart” and “You Think”) that are scheduled to be released. But while waiting for those, check out their chirpy, happy official music video for “Party” 😉



For more information, hit up SNSD Girls’ Generation’s Facebook page.

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Eats, sleeps, & breathes music, but drinks mostly coffee & okay, some wine - sometimes, a little too much. A little too obsessed with the number seven, is deathly afraid of horror movies, believes that she writes better than she speaks, & currently feeling a little strange writing a profile about herself.