Another internet star has scored a book deal. PewDiePie, aka Felix Kjellberg, aka that guy who does those gaming videos on YouTube, has written a book.
Oh, you know, the guy who goes, “Pewwww Die Pieee!” on YouTube.
Titled “This Book Loves You”, the self-help book will be published in October in the US, UK, Germany, France, Sweden, and Norway. and will feature 250 pages of “indispensable advice and inspirational quotes” including, according to its Amazon page, gems like:
- You can never fail if you never try.
- Don’t be yourself. Be a pizza. Everyone loves pizza.
PewDiePie isn’t the first YouTube star to leverage his fame with a book deal, of course. Previously, vloggers Zoella (real name Zoe Elizabeth Sugg), Grace Helbig, and PointlessBlog (real name Alfie Deyes) also scored publishing deals and came out as best-sellers.
But one thing’s for sure – PewDiePie is the biggest.
The Swedish gamer has 37 million subscribers and is by far the most popular person on the site, with over 9 billion views and counting across all his videos, and annual revenue of around $4 million, according to one report in 2014. Popularity like this is extremely bankable, as Kjellberg’s publishing deal with the Penguin Randomhouse subsidiary Razorbill proves.
In fact, PewDiePie has the most subscribed to channel on YouTube, overtaking Rihanna’s channel to become the most viewed of all time in 2014.
“Razorbill and Penguin US are excited to bring the words of PewDiePie to the American people in book form,” said Ben Schrank, the president and publisher of Razorbill, in a statement reported by the LA Times. “And with more subscribers than Taylor Swift and One Direction combined, Felix is without question one of the most influential stars of this generation.”
And there’s no better testament to his popularity than the promotional video for “This Book Loves You”, which has since racked up over 2.5 million views. Check it:
Will PewDiePie’s fans take him seriously enough to buy the book? We’ll find out in October, when “This Book Love You” is released!