Drink coffee, just “Affogato It!” while you’re at it, and be rewarded for it.
Where would we be without the espresso, that most potent of all coffees? In Italy, it’s as common as “teh tarik” but now you get to call the shots at your nearest The Coffee Bean & Tea Leaf (CB&TL) store and enjoy the taste of Italy in a whole new way – just tell your barista to “Affogato it!” and he’ll add a shot of espresso to your favourite Ice Blended drink for an extra caffeine kick!
Traditionally, an affogato is a shot of espresso served over ice-cream, a decadent experience of bold brew offset with creamy richness. That was until The Coffee Bean & Tea Leaf Malaysia took charge, of course.
Kicking off the new “Pouring Happy” concept, The Coffee Bean & Tea Leaf’s, Affogato-style Ice Blended drink is inspired by the Italian appreciation for the good life and brings a whole new dimension to Malaysians’ favourite Mocha, Hazelnut, Caramel and Vanilla Ice Blended drinks ;)
And that’s not all!
They even want to reward you for it – sorta.
Beginning 13th June 2015, The Coffee Bean & Tea Leaf in partnership with Naza Premira Sdn Bhd, will be launching “Bean on a Vespa” – a nationwide social media contest that will take place across The Coffee Bean & Tea Leaf stores in Klang Valley, Johor, and Penang over 4 consecutive weekends.
To stand a chance to win weekly prizes, all you have to do is visit one of these selected stores where a Vespa will be on display, snap a photo with the Vespa and your newly purchased Affogato-style Ice Blended drink, then immediately post it on Instagram using the hashtag #beanonavespa.
Here’s a step-by-step to make it a little easier:
Weekly prizes include the Vespa sweatshirt worth RM580, RM50 preloaded The Coffee Bean (TBC) cards, and a The Coffee Bean & Tea Leaf limited edition T-shirt, as well as a gift hamper courtesy of The Coffee Bean & Tea Leaf.
To stand a chance to win the Grand Prize of a Vespa LT150 worth over RM10,000*, just submit the photos taken on all 4 weekends to The Coffee Bean & Tea Leaf as a Facebook photo album link with a creative caption using the terms “Affogato-style Ice Blended drink” and “Vespa” in 25 words or less and hashtag #beanonavespa, by 12pm on 8th July 2015.
*Terms and conditions apply.
And don’t forget to “Affogato It!” while you’re at it, peeps ;)