Now, this changes everything.

Following the global premiere of “Hannibal” Season 3, AXN and Astro have teamed up to deliver Asia’s first video-on-demand viewing opportunity for the show on the Astro-On-The-Go (AOTG) service in Malaysia.

Promising an “All-You-Can-Binge” digital viewing feast, Fannibals (as fans of “Hannibal” are affectionately known) can enjoy the thrill of the chase via the AOTG app on their laptop, tablet and smartphone, anytime and anywhere.

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HANNIBAL -- "Secondo" Episode 303 -- Pictured: -- (Photo by: Brooke Palmer/NBC)
HANNIBAL — “Secondo” Episode 303 — Pictured: — (Photo by: Brooke Palmer/NBC)

Kicking off the initiative, the 1st episode of “Hannibal” season 3 made its debut on video-on-demand (VOD) and AOTG at 1pm on Friday (5th June), which is 9 hours ahead of the linear channel premiere on AXN. Subsequent new episodes of the critically-acclaimed psychological thriller “Hannibal” Season 3 will be made available on AOTG simulcast with AXN’s (Astro CH 701/CH 721) same-day-as-the-US-premiere on Fridays at 10pm.

Following which, each aired episode will be available for catch-up viewing up to 11th September 2015. After the broadcast of the entire series, “Hannibal” Season 3 episodes will also be available for on-demand viewing by Astro Plus users through to the end of next February.

Hannibal Season 3 Premiere in Malaysia

The launch of the new initiative was marked by an exclusive lunch screening event held at ACME South Bar & Coffee café at Bangsar Village One, Bangsar on 5th June. More than 40 Astro subscribers, local bloggers, and members of the media became Asia’s 1st viewers to enjoy the 1st episode of “Hannibal” Season 3 that is being simulcast with the US.

“Hannibal” series creator and executive producer Bryan Fuller, and executive producer Martha DeLaurentiis, made the global online simulcast especially thrilling by live-tweeting during the simulcast. Fannibals captioned their Twitter posts with the hashtag #AXNHannibal and included the @AXNAsia handle for their chance to chat with the creative force behind “Hannibal” on Twitter.

HANNIBAL -- "Primavera" Episode 302 -- Pictured: (l-r) -- (Photo by: Brooke Palmer/NBC)
HANNIBAL — “Primavera” Episode 302 — Pictured: (l-r) — (Photo by: Brooke Palmer/NBC)

The 3rd season of the dark and haunting series “Hannibal” is based on the novel “Red Dragon” by Thomas Harris, revealing the fates of characters hanging in the balance and the continuing psychological cat and mouse games they face.

As the action shifts to the classic European backdrop, the new season promises to be the best dressed show on TV. After the shocking events of the season 2 finale, Hannibal Lecter (played by Mads Mikkelsen) is on the run in Europe. He is accompanied by his psychiatrist Bedelia Du Maurier (played by Gillian Anderson), who is sporting a new identity, but servicing the same insatiable appetite.

As the lives of Will Graham (played by Hugh Dancy), Jack Crawford (played by Laurence Fishburne), and Alana Bloom (played by Caroline Dhavernas) converge toward Hannibal again, each with their own motivations to catch him once and for all. Their deadly dance turns in startling and unexpected ways. With Will and the FBI in pursuit, and without a home base, Hannibal is more vulnerable. His past is catching up with him and he knows it.

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In the 2nd half of the season, Jack implores Will to help him catch a new threat, a serial killer preying on families, known in the press as the “Tooth Fairy”, but self-proclaimed as “The Great Red Dragon”. The hunt may force Will to turn to an unwelcome source of insight – his old adversary, Hannibal.

HANNIBAL -- "Secondo" Episode 303 -- Pictured: -- (Photo by: Brooke Palmer/NBC)
HANNIBAL — “Secondo” Episode 303 — Pictured: — (Photo by: Brooke Palmer/NBC)

“Hannibal” Season 3 premiered on 5th June 2015 (Friday) at 10pm, within 12 hours of the US telecast, first and exclusively on AXN (Astro Ch701) and AXN HD (Astro B.yond Ch721).

For more information about NBC’s “Hannibal”, visit its official website and follow them on Facebook or Twitter.

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