Pavilion Kuala Lumpur, the premier shopping destination in Malaysia, launched its annual school holiday campaign today. Themed “Summer Holiday Splash”, the celebration features popular Nickelodeon character, SpongeBob SquarePants and his friends!

As a campaign highlight, the mall has brought in the largest Bikini Bottom inflatable playland in Malaysia, which is 20 feet tall and has a combined length of 60 feet. Fans now have the chance to bounce into Bikini Bottom, the underwater city where SpongeBob and his friends live in, within the animated series.

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As a symbolic gesture to kickstart the campaign, Pavilion Kuala Lumpur invited over 40 children from Rumah Hope, Lighthouse Welfare Home and Shelter 1, to be the first ones to bounce around the giant inflatable playland.

The fun-filled event peaked when Bikini Bottom’s most famous residents, SpongeBob SquarePants and Patrick Star made a special appearance at the Centre Court. The children broke into lively cheer when both SpongeBob and Patrick did a “live” dance-a-long session with them.

The once-in-a-lifetime event for the children ended with a free flow of tea-time Bikini Bottom-themed snacks and juices.

Upon the launch, Pavilion Kuala Lumpur’s Director of Marketing Ms. Kung Suan Ai said:

Bringing in international experiences for our shoppers is one of our mall’s USPs, which is why we chose to partner with Nickelodeon for this iconic showcase. I am confident that this inflatable playland that is the largest of its kind in Malaysia, will bring about many memorable experiences for all. While we host families here to a great day out at our mall, we are also sensitive to what other families around the world are undergoing. In light of the recent Nepal earthquakes, Pavilion Kuala Lumpur will be donating part of the money collected from the inflatable playland passes to Mercy Malaysia, in support of their relief efforts for Nepal.

Pavilion Kuala Lumpur would like to acknowledge partners Maybank, i2 Promotions and Harvey Norman Fuji Film for being a part of the “Summer Holiday Splash” campaign.

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For more information, shoppers can visit the mall’s website.

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