Gatorade and football gets a taste of dance music.
It seems that every major brand is infusing electronic dance music into their promotional materials nowadays. From Alesso and Carolina Herrera partnering up to FFX’s airing of the “Major Lazer” cartoon series, it’s really no surprise that Gatorade has hoped onto the bandwagon.
The sports-themed energy drink has presented a new promotional campaign which features football powerhouse Lionel Messi of FC Barcelona and dance music superstar producer, Zedd. The campaign uses the song “Addicted To A Memory“, one of the tracks from Zedd’s sophomore album, “True Colors“.
Featuring a hypnotic intro which later evolves into heavy EDM sounds, “Addicted To The Memory” blends gorgeously with a perfectly edited footage of some of the best in international football − with an awe-inspiring focus on one of today’s greats, Messi.
Check out the video below:
Zedd’s forthcoming album “True Colors” is slated for a May 19th release. More details about the album here.