Glenfiddich, the world’s most awarded single malt scotch whisky, brings The Valley of the Deer to Kuala Lumpur from 27th – 30th May 2015 at Carcosa Seri Negara, offering Malaysians a rare behind-the-scenes look into what goes on at one of the world’s most reputable single malt distilleries.
The second instalment in Asia since the inaugural tour in Bangkok last year, this year’s showcase will take place at a site with heritage and history that is as rich as the brand’s. This promises a bigger and better experience, with some twists and improvements to immerse guests further in the distillery experience.
With a growing demand for quality single malts and sophisticated whisky palates among consumers in Malaysia, the country is an important market for Glenfiddich. Coupled with the fact that Glenfiddich’s signature flavours pair beautifully with the lively and complex characteristics of Malaysian food, the country was a natural choice for the next leg of the experience.
Matthew Fergusson-Stewart, Regional Brand Ambassador for Glenfiddich said:
Given Malaysia’s growing appreciation for quality and craftsmanship, we hope The Valley of the Deer will be well received by fans of Glenfiddich and single malt alike. We want to create an educational opportunity for whisky lovers to develop a thorough understanding of our range and the rare skills that go into creating this exceptional single malt.
While producing Scotch is an arduous process, creating Glenfiddich with its high standards of craftsmanship, is an art of its own altogether. At each stage, Malt Master Brian Kinsman ensures that the liquid meets the highest industry standards. Only the right combination of weather, land, water and aging can create the flavour that is distinct to the Glenfiddich range.
This includes carefully selected malted barley and water drawn from the Robbie Dhu spring, a source of soft Scottish spring water.
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The Valley of the Deer will take guests on an interactive journey that showcases the making of each cask of Glenfiddich single malt whisky. Through the expert guidance of Ian Millar, Glenfiddich Global Brand Ambassador, and Fergusson-Stewart himself, guests will experience an average working day at Glenfiddich’s Dufftown distillery.
They will also be introduced to the various equipment involved in the distillation process and witness the perfected trade of coopering the barrels used to age Glenfiddich’s fine whisky.
Of course, a visit to the distillery would not be complete without sampling the finished product.
When all the various elements are combined, The Valley of the Deer presents an eventful affair for whisky lovers to experience the World’s Most Awarded Single Malt Scotch Whisky and the magic that goes into creating “the best dram in the valley”.
Watch the “The Valley of the Deer 2015 Kuala Lumpur” video here:
Glenfiddich is giving its customers the opportunity to be a part of this exquisite experience as well!
Customers will receive tickets to The Valley of the Deer with every purchase of a bottle of Glenfiddich from 6th – 26th May 2015 at participating outlets in Kuala Lumpur – The Point, Tate, Malt & Leaf, and Blue Elephant. A Glenfiddich 12 Year Old entitles customers to one (1) pair of tickets, Glenfiddich 15 Year Old yields two (2) pairs of tickets, while a Glenfiddich 18 Year Old comes with three (3) pairs of tickets. A unique passcode will accompany the purchase of each bottle which will be used to redeem e-tickets from www.valleyofthedeer.com.
For more information on the company and its brands, go here.
