A few days ago, South Korean heartthrob Lee Min Ho made his way back to Malaysia for the grand launch of 11street Malaysia.

It was the actor’s 4th visit to Malaysia as he was previously here as a singer for his global tour in 2013 and as the ambassadors of OSIM uDiva ambassador and innisfree in 2014.



11street, a joint venture between Celcom Axiata Berhad and Korean e-commerce online marketplace provider, SK Planet Ltd., is branding itself as Malaysia’s latest e-mall. It offers a wide selection of product categories to their customers, including “Fashion”, “Electronics”, “Groceries”, “Health & Beauty”, “Kids & Baby”, “Leisure & Sports”, “Home & Living”, and “Books & Services”.

On 24th April, Chief Executive Officer of 11street Malaysia, Mr Hoseok Kim, officiated the grand launch of 11 street at Nu Sentral Mall. He kicked off the event at 5pm by giving his welcome speech. He then introduced the online marketplace to the Malaysian public and gave a brief history on how the online marketplace has evolved since its inception.

@shawnleebeatbox is performing now! #leeminho #emilychan #11street #11streetmy

A video posted by Hype Malaysia (@hypemy) on

During the grand launch, he finally announced that Lee Min Ho and Emily Chan are the official ambassadors of 11street Malaysia.

The announcement was then followed by an epic dance performance by Rejuvenate Dance Crew. Local beatboxer Shawn Lee also graced the event with the dance crew as he beatboxed to Jason Derulo’s “Wiggle” and Mark Ronson’s “Uptown Funk”.

  [email protected] is having a mini selfie session with fans! #leeminho #emilychan #11street #11streetmy   A photo posted by Hype Malaysia (@hypemy) on


After the performance, Emily Chan finally made her appearance onstage. The actress introduced herself and talked about her future plans. She also walked to the audience zone and took several selfies with her fans.

Lee Min Ho showed up a little later, but that did not dampen the spirits of his fans who have been waiting for his arrival since 8am in the morning. The Korean superstar was only able to spend around 15 minutes onstage, but he utilised the precious time by constantly waving and smiling at his fans. He even flashed his killer smile to fans who were on the 3rd and 4th floor to show his appreciation for their support and attendance.

The actor revealed that he is an avid user of 11street, as he is frequently on-the-go and spends most of his time on his mobile phone. He also said that 11street’s easy interface and 110% cash-back feature are 2 selling points that persuaded him to use the online marketplace.


As a friendly gesture, the 2 ambassadors bought presents for each other and exchanged them onstage during the launch. Emily presented a football to Min Ho and he gave her a scarf in return.

The launch ended with a photo session, where lucky fans got the chance to get up close and personal with their idol. Their excitement were apparent on their faces during the photo opportunity session.

Check out the photos from the grand launch in the gallery below:

In conjunction with the grand launch, 11street is offering several deals and promotions for their newly registered shoppers. Shoppers who register before 30th April will be entitled to 2 complimentary face masks from The Face Shop and a 50% or 99% coupon. RM11 will also be credited into their accounts.

Citibank, CIMB Bank, and Maybank credit and/or debit card users will also be entitled to additional promotions and discounts.

For more details, head on to their official website or Facebook page.

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