Age really doesn’t matter now because the DC female-centric universe is finally here!
DC Entertainment, Warner Bros. Animation, Warner Bros. Consumer Products, and Mattel have announced a partnership to bring together DC’s line of female superheroes for young girls aged 6 to 12.
The project has been named “DC Super Hero Girls” and its goal is to inspire, empower, and offer culturally relevant themes for their female demographic. It is also a mean to acknowledge the power of female fandom.
President of DC Entertainment, Diane Nelson, said in a press release:
DC Super Hero Girls represents the embodiment of our long-term strategy to harness the power of our diverse female characters. I am so pleased that we are able to offer relatable and strong role models in a unique way, just for girls.
DC comic icons such as Wonder Woman, Supergirl, Batgirl, Harley Quinn, Bumble Bee, Poison Ivy, Katana, and more will be featured as teens. The superhero girls will be shown during their formative years, as they discover their superpowers and come to terms with it.
The 1st wave of the initiative will involve entertainment content and also product merchandises. TV specials, made-for-videos movies, toys, apparel, books, and other products will be unveiled in 2016. The initial launch will take place at the end of 2015 and will feature many interactive features that are aimed to engage audiences with the characters.
Mattel will be pushing out a line of action figures, presenting the characters in “strong, athletic bodies that stand on their own in heroic poses”. The Random House Books for Young Readers is the appointed publisher for the series and will roll-out a succession of novels targeted for children, which will be complemented with graphic novels from DC Entertainment.
In addition, The LEGO Group will be pushing out an array of LEGO building sets designed to maximise creativity in young girls.
What do you think of this move? Will it appeal to male audiences too? Share your thoughts in the comments box below.