Running your first half-marathon.
Finally dead-lifting your body weight at the gym.
Resolving to do a handstand in yoga.
What do these feats have in common? They require hard work, commitment and motivation. And, most importantly, anyone who attempts them will find themselves #betterforit. This spring, Nike is launching a women’s initiative – called #betterforit – to inspire women to be active, take on new challenges and conquer personal goals.
#betterforit is more than just a hashtag. It’s a call to action to share, promote and embrace women’s fitness and sports. With this rallying cry, Nike invites a global community of athletes to push themselves further, whether it’s a personal best in their latest marathon or a weekend run. #betterforit offers athletes collective inspiration to reach new heights and a place to share their experience.
Connecting to a global community of female athletes, #betterforit stands out as Nike’s largest initiative to support and motivate a women’s athletic journey.
If you’re brave enough to try, you’re strong enough to finish.
For more details, visit Nike women’s website.