Running your first half-marathon.

Finally dead-lifting your body weight at the gym.

Resolving to do a handstand in yoga.


What do these feats have in common? They require hard work, commitment and motivation. And, most importantly, anyone who attempts them will find themselves #betterforit. This spring, Nike is launching a women’s initiative – called #betterforit – to inspire women to be active, take on new challenges and conquer personal goals.


#betterforit is more than just a hashtag. It’s a call to action to share, promote and embrace women’s fitness and sports. With this rallying cry, Nike invites a global community of athletes to push themselves further, whether it’s a personal best in their latest marathon or a weekend run. #betterforit offers athletes collective inspiration to reach new heights and a place to share their experience.

Connecting to a global community of female athletes, #betterforit stands out as Nike’s largest initiative to support and motivate a women’s athletic journey.

If you’re brave enough to try, you’re strong enough to finish.


For more details, visit Nike women’s website.

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Eats, sleeps, & breathes music, but drinks mostly coffee & okay, some wine - sometimes, a little too much. A little too obsessed with the number seven, is deathly afraid of horror movies, believes that she writes better than she speaks, & currently feeling a little strange writing a profile about herself.