No fancy schmancy harp here.
Connor’s Stout Porter, a premium draught by Carlsberg Malaysia, unveiled its brand new identity to pair with its perfectly refined brew crafter to suit the modern taste buds of today’s stout drinkers.
Created using the original British Stout Porter recipe from the 1700’s, Connor’s Stout Porter was meticulously concocted by skilful Master Brewer Kristian Dahl to deliver the same crisp texture, creamy head and gentle roasted undertones. Keeping the essence of the original Stout Porter, the recipe provides a special balance that is not too rich or too bitter, but just made right.
“Connor’s Stout Porter pays homage to the original Stout Porter that was once the reward after an honest day’s work for porters in Great Britain back in the 1700’s. It was the simple joy sparked from a refreshing pint that these porters looked forward to after a long day at the docks, and it is this very essence that is embodied within our recipe as well as our new tagline, ‘Just Made Right’,” comments Henrik Juel Andersen, Managing Director of Carlsberg Malaysia, at the launch of Connor’s new brand identity and campaign.
“With Connor’s Stout Porter, we want to promise consumers a genuine experience that showcases that you don’t need anything else but great company and a great brew to have a good time. It’s a brew that was made with our drinkers in mind – with balanced flavours just made right that make it a satisfying drink after a long day at work,” he added.
Hosted by Joey G, the launch took place at Nexus Bangsar South and was packed with straight-up, unadulterated fun. Upon arrival, guests were encouraged to loosen up their office wear, get comfy and relax with a pint of Connor’s Porter Stout.
The reveal was celebrated with a burst of confetti, making way for the new logo now sporting a new half-moon shaped Union Jack − a tribute to the distinct history of the original Stout Porter. Connor’s Brand Ambassador then took to the floor, serving pints imprinted with the new logo.
The evening continued as guests were invited to partake in numerous activities, including the Ultimate Beer Pong Challenge where guests stood a chance to win exclusive Connor’s Pint Glasses. Guests were also given a chance to tap their own pint of Connor’s at the mobile bars placed within the venue, allowing them to experience the art of pouring a pint just made right for themselves.
Local talent Russell Curtis entertained the crowd with his upbeat, lively tunes before the ever-energetic trio, Paperplane Pursuit closed the night on a high note.
In conjunction with the “Monday Made Right” campaign, Connor’s Stout Porter will be carrying out a consumer programme nationwide from 13th April to 18th May 2015 where consumers get to enjoy “Buy 1, Free 1” promotions every Monday at all Connor’s Stout Porter outlets.
To add on more fun, selected key market squares would offer free pints of Connor’s Stout Porter on Mondays to encourage consumers to start their week right.
For more information on Connor’s Stout Porter, please visit its Facebook page.