Gingerbread by a ginger, how perfect!
Currently dominating the charts with hit single “Thinking Out Loud”, Ed Sheeran who recently stopped by Malaysia has taken the next step in his career by launching his own record label. The 24-year-old singer has signed a deal with Warner to house his company in order to help other aspiring artistes reach the top of their game.
He told Nova FM: “I’ve set up my first record label, it’s called Gingerbread and [British singer-songwriter] Jamie Lawson is my first signing. I wanted Australia to be the launch pad because Australia is a country that I feel would really really dig Jamie.”ADVERTISEMENT
Ed, said he decided to back new acts after industry executives ignored him when he discovered singer-songwriter Passenger, who then went on to have a global hit with “Let Her Go“.
He added: “The first time I properly thought about it was when I took Passenger on tour for two years. I took him into my record company and played them the record but they didn’t get it.
“Then I was too busy on my own stuff and I let it slide. Then he had a worldwide number one hit. After that, everyone was like, ‘Maybe Ed does know what he’s talking about’.”
He also said: “There are people on that scene who make me look terrible by just being so good. They haven’t got the right platform.”
“I have a tour and Twitter, so I can put them in front of my fans instantly. I can sit down with heads of radio stations and ask whether they’ll play it on the radio. I’m in a really fortunate position to be able to break acts.”
The “Thinking Out Loud” singer’s latest album ‘X’ recently sold over two million copies in the UK. Also, if you missed it, you can check out our interview with Ed here.
For now, here’s “Bloodstream” by Ed Sheeran and Rudimental.