The inaugural International Music Summit (IMS) Asia-Pacific kicked off on 11th Dec 2014 at the beautiful W Singapore Sentosa Cove, featuring the crème de la crème of the music industry. Particularly, the dance music industry.
IMS, which began life in Ibiza, was created in 2007 and is now revered as one of the world’s most important music industry gatherings in the world. It’s also a platform for labels, agents, managers and brands to debate, announce and explain new initiatives and strategies music to the industry.
Presented by BBC Radio One’s Pete Tong, IMS is regarded as the premier platform for the thought leaders in electronic music is where announcements for the season ahead are made and deals are confirmed. With talks by some of electronic dance music’s foremost DJs, their managers, and owners of the most significant brands in dance music, it is a place for everyone who is anyone in the dance music industry to network and create important business relationships.
The first IMS Asia Pacific saw the attendance of specially invited guests, key opinion leaders from the scene, members of the media, as well as speakers such as Pete Tong, Paul Oakenfold, Steve Angello, NERVO, Stereosonic’s Frank Cotela, and Life in Color’s JC Ahn. Also, Sandy Monteiro, who is the President of Universal Music South East Asia.
During his keynote, Sandy comprehensively answered the big question from the floor – “Why do you have a guy from a record label leading a futuristic music conference?”. By deftly weaving historical facts, current statistics and key performance indicating patterns; he neatly demonstrates that the business everyone thought was dead is actually in a rude state of health and may well be on the verge of its biggest boom in two decades.
The highlights of Sandy’s session include finding reasons for optimism in a graph of doom, persuading his peers to wind back the clock, the eye-opening top 5 countries in the region by market share and making the case for the industry being on the tipping point of the biggest growth it has ever known.
How to create a value proposition to leverage a brand’s interest in music, retaining the value long after a campaign is over, and just what is the “elephant in the room” that has the potential to bring the entire industry to its knees?
And if you’re kicking yourself for missing the first edition of IMS Asia Pacific, fret not! We hear that the summit will be making a return this year for 2 whole days 😉