You might’ve already heard that Future Music Festival Asia (FMFA) is moving out of Malaysia next year. In our previous post, we dropped hints about the festival’s new home. Did you manage to guess it right? 😉
Because just today, The Livescape Group and Future Music Australia announced that FMFA, the region’s largest music festival will be taking place at an undisclosed venue in Singapore from 14th – 15th March 2015. The festival is expected to attract over 50,000 fans from across two days and is set to feature its biggest line up to date!
Upon the announcement, Group Chief Executive Officer Iqbal Ameer said,
We have had three amazing years in Malaysia, with the country having given us loads of unforgettable good memories and has been crucial in contributing to the festival’s rapid growth. But the decision to make Singapore our new home, we feel, is a progressive next step for the brand. Like our name suggests, Future Music Festival Asia belongs to music fans across Asia. As a regional financial and aviation hub, Singapore helps us to do just that, as it epitomizes the Asia in Future Music Festival. It is after all seen as one of the main gateways into the region. After months of working with the relevant stakeholders in Singapore, we’re confident that by moving FMFA across the causeway, we will be able to significantly provide not only a safe and fun environment for our guests but the festival will also still be within easy reach for our Malaysian fans whom throughout the years, we have grown very affectionate to.
Singapore also has fantastic world-class infrastructures in place and support systems that work hand-in-hand with live events organisers in ensuring a successful event. We’re especially excited about our new venue, which we are keeping a secret for now. What I can say is that we fell in love with the place from the moment we saw it for its sheer size and amazing infrastructures, and we are very sure the fans will too. If you look at some of the biggest festivals in the world, Glastonbury, Coachella, Tomorrowland, the venue plays an important role in setting the festival’s vibe. They all have a sense of escapism to it, which is what the fans want – the opportunity to be cut off from their day-to-day stress and worries and hang out with like-minded, fun-loving people over two or three days. So for us, we know it’s critical to have the right venue and we believe we’ve found it.
Over 50,000 revellers are expected to attend the festival over two days next year of which, organisers are expecting an influx of over 10,000 music tourists to specifically make their way into Singapore for FMFA. According to Iqbal, the festival has plans to stay in Singapore for the long term and has set itself a target to become Asia’s largest music festival within the next three years while targeting a 20% year-on-year growth in its number of foreign attendees.
In the past three years where FMFA has been held in Kuala Lumpur, Malaysia, the festival has played a significant role in driving music tourists into the country by attracting over 30,000 foreign fans from across 85 countries and generating over RM120 million in tourist dollars. Singaporeans, Indonesians, Thais, Australians and Europeans formed a majority of the festival’s tourists with the brand also having a significant following in the other parts of the world.
In terms of the entertainment value of the festival, the organisers are promising an event to remember.
Director of Future Music Australia Brett Robinson revealed:
If you look at our last three years, we have always spared no expense in ensuring top notch entertainment value for the fans. We understand how important it is to ensure that they get more than what they pay for. After all, FMFA wouldn’t be where it is today without our amazing fans. So we know we have got an expectation to live up to. So for 2015, FMFA is quite simply going to be our biggest yet with multiple mega stages, world-class sound, lights and stage production and huge star power. We will be announcing the biggest gathering of music superstars Singapore and the rest of Southeast Asia has ever seen with over 50 international and regional acts on our bill. In addition, we are also looking to integrate FMFA with the entire city of Singapore itself during the weeks leading up to the festival by working with partners and sponsors to activate their brands in collaboration with ours to reward FMFA 2015 ticket holders. And as always, there always will be surprises with us. So expect some amazing new features and activations at the festival grounds.
Unlike other festivals in the region, FMFA also maintains its position as a cross-genre music festival with its past editions having featured not just Electronic Dance Music (EDM) acts but also some of the biggest names in Pop, Hip Hop, Indie and Rock.
Tickets to FMFA 2015 are expected to be available in 3 categories:
- Single Day
- Weekend (2-day pass)
The organisers are expecting to announce more details of the festival including its phase one line-up, venue, and ticket prices on 1st December. Limited Early Bird discounted tickets will be available for purchase from 22nd Nov onwards here.
We’ll leave you now with the official FMFA 2013 aftermovie. Enjoy:
UPDATE (3rd Dec):
The dates for FMFA 2015 have changed to 13th – 14th March 2015 (Friday and Saturday). Super important for those of you who haven’t booked your flights or accommodations. Take note, peeps!