Haig Club whisky is officially here!
After much anticipation driven by earlier stops in South Korea, China, and Vietnam, football star and icon David Beckham arrived in Kuala Lumpur on 12th Nov (Wednesday) to launch Haig Club, the new Single Grain Scotch Whisky.
Beckham’s visit to Kuala Lumpur started with a short but sweet meet-and-greet plus q&a session with selected Malaysian media at Majestic Hotel before he made his way to Troika Sky Dining for an exclusive dinner with over 150 whisky enthusiasts hosted by none other than Malaysia’s very own Dato’ Jimmy Choo. The evening, featured the launch of the first Haig Club bar in the city.
More than just the face of the brand, one of the biggest part of the deal Beckham struck with Diageo, which owns the brand, was that he got to fully participate in the development of the brand. He said, “Once I announced that I was retiring from football, Diageo contacted me with this idea. I told them that I wasn’t interested in just lending my name and that I wanted to be involved 120%, from the taste of the liquid to the creation of the bottle.”
Haig Club’s “Responsible Drinking” motto was another reason why the football icon didn’t think twice about coming on board. “I’m attracted to the whole notion that it’s about the quality, not the quantity.”
Personally, Beckham truly enjoys and loves the fact that the whisky is versatile. We quote, “You can drink it straight up, on the rocks and in three or four different cocktails. I usually have it on the rocks.”
In regards to launching Haig Club in Malaysia, Beckham said, “I am incredibly proud to be bringing HAIG CLUBTM to Malaysia. Being apart of the process in creating something this special and to have the opportunity to share it with Malaysia is the main reason I have been looking forward to this visit.”
Single grain whisky is a fairly new trend in the whisky world and Haig Club is leading the way for its rise as the drink of choice for new and current whisky lovers. Made with a small amount of malted barley, Haig Club boasts a clear, amber colour with a smooth taste heightened by gorgeous hints of butterscotch and toffee.
We feel in love with it after our first sip and we think you would too! ;)