Think orange, think Glenmorangie! ;)
The much loved single malt whisky Glenmorangie celebrated the finale of its series of Orange Parties on October 10th (Friday). The series which was launched in June has stayed true to its “Unnecessarily Well Made” philosophy throughout its parties. The finale which took place at the new-age concept bar, Rabbit Hole in Changkat Bukit Bintang saw an unexpected twist to the previous Orange Parties.
Unlike it’s previous parties, the Glenmorangie Orange Party finale featured a tour of the “Unnecessarily Well Made” elements that make up the House of Glenmorangie. Upon arriving at the venue, partygoers were greeted by an orange man on stilts and a man wearing a whisky cask, a distinct Orange Party way of welcoming guests.
The night’s host Jeremy Teo, then took the media on a journey of discovery in learning how this delicious whisky is created. Leading the artistic tour, Jeremy explained Glenmorangie’s philosophy in the pursuit of perfection, utilising the tallest stilts, the finest casks as well as the elegant and luxurious Scottish character of the House of Glenmorangie, all at each were brought to life by 3-D illustrations placed around the venue.
Crafted by local 3-D illustration specialist, Haze Long, these art pieces had ADA codes embedded into each of them − yet another key feature of the Glenmorangie Orange Party series. The ADA codes enticed partygoers to dial in and be rewarded with snippets of information about the iconic House of Glenmorangie.
The tour ended with a tasting session led by Moet Hennessy Brand Ambassador, Chong Wai Keng, who explained the tasting notes of Lasanta, a variant from Glenmorangie’s range of Extra Matured single malt whisky. Open to all guests, the tasting session treated Glenmorangie enthusiasts with the opportunity to taste something slightly more exquisite during the party.
As partygoers filled up the venue, two interactive engagements were introduced, the Maze Challenge and the ADA code system. The Maze Challenge required guests who purchased at least one bottle of Glenmorangie during the night to navigate two metallic balls through an A3 size framed maze with the fastest time to stand a chance to win a 1.5L Glenmorangie, The Original. The ADA System code was an easy win made available for all guests throughout the night, promising the individual who made the most number of calls to each ADA Code number a chance to win a 70cl, Glenmorangie, The Original at the end of the night.
Guests mingled as they enjoyed the night accompanied by Glenmorangie served with a splash of water and ice as well as the Glenmorangie Zest serve − a classic highlight at Glenmorangie parties that infuses tangerine to complement the notes of vanilla and citrus zest of Glenmorangie, The Original.
Glenmorangie’s finale of its glorious Orange Party series truly showcased an interactive and immersive experience of the “Unnecessarily Well Made” philosophy of Glenmorangie. Keep an eye out for the upcoming Glenmorangie parties and further details at the Glenmorangie Malaysia Facebook page.
The gallery below features more pictures from the finale party.