What better way to celebrate a Friday than being treated to thrilling movie night with the No.1 premium French beer, Kronenbourg 1664!


Work-life balance at its core is two very simple ideas; achievement and enjoyment. Malaysians are undoubtedly achievers but the French are the ones who know how to enjoy life. Fun, excitement, quality moments and celebration are all part of the joys of living and Kronenbourg 1664’s ‘Taste the French Way of Life’ campaign is on a movement to make that happen.


Last week, the premium French beer brand kicked-off the weekend for urbanites by hosting another series of Kronenbourg 1664’s ‘Taste the French Way of Life” campaign. Aimed at getting us Malaysians to improve the work-life balance, invited guests were treated to a thrilling movie night which showcased the highly anticipated found-footage horror movie, As Above, So Below.


After a long day at work, invited guests were pumped up to celebrate their weekend as they strolled into The Gardens, GSC Signature’s lobby with enthusiasm. Free flow of Kronenbourg 1664 & Blanc aside, invited guests treated themselves to a delicious buffet spread and shared their whacky quality moments at a photo booth in Paradiso Café. And of course, they made full use of the WOWgram machine to print out their picture perfect shots.

Kronenbourg 1664 also held a Handheld Monopod giveaway as an extension of the ‘Taste the French Way of Life” campaign. The giveaway aimed to ensure that consumers never lose out on that quality moments and have them captured and immortalized always. The giveaway required the consumers to purchase 2 buckets of Kronenbourg 1664 to get their hands on one.

Ready to take their mind off work and be entertained, the invited guests stepped into the cinema hall to enjoy the thrilling movie night. The hall was filled with laughter as they were treated to a short interactive animated video reminding them to appreciate the moment turn off their mobile phones before the movie began.

Directed by John Erick Dowdle (of “Quarantine” fame), the film brought the viewers deeper into the catacombs of Paris. Viewers were rooted to their seats in suspense and horror, but quality moments were created as they shared their squeals and squirmed together with their friends and family.


And the surprises didn’t just end there! The French beer brand hid some gift vouchers in their Kronenbourg 1664 popcorn, in which 3 lucky guests walked away with the much sought after Kronenbourg 1664 beer tower and a limited addition mini cooler.


Clearly, Kronenbourg 1664 strongly believes that the work-life balance is a must for Malaysians to embrace this culture of creating quality moments and appreciating life. Kenny Lim, Marketing Manager (Premium Brands) of Carlsberg Malaysia said:

The Kronenbourg 1664 ‘Taste the French Way of Life’ series is not about going out and partying till dawn. Our mission is to get people to put an end to working on a Friday evening and start indulging in occasions where sharing good conversation, catching a show together or even just enjoying a good meal brings to life a memorable and enjoyable experience. After a long and hard week of work, we at Kronenbourg 1664 would like to help them start their weekends right through a series of enjoyable and relaxing Friday evenings.

The ‘Taste the French Way of Life” campaign will continue their efforts to connect and actively engage urbanites through a series of exciting events so that we can balance between work and enjoying the little pleasures in life.

So, look out for more stress-free Fridays with Kronenbourg 1664 and don’t forget to check out their official Facebook page for more information!

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Adrina was our former writer and now contributes to Hype. Find out what she's up to on her IG: @moonsglowslow.