Every now and then, it’s okay to indulge in a different way of life.

Management Team of Carlsberg Malaysia launching the ‘Taste the French Way of Life’ campaign
Management Team of Carlsberg Malaysia launching the ‘Taste the French Way of Life’ campaign

By that we mean, the French way with Kronenbourg 1664, of course. Unlike the French who are known to enjoy life, Malaysians are more hard workers who tend to neglect life’s simple pleasures. Noticing this, Kronenbourg 1664 decided to merge the work-life balance over a nice cold of beer. Encouraging Malaysians to not over work and to enjoy the simple pleasures of life, Kronenbourg 1664 brought this idea to life at the recent Kronenbourg 1664 barbecue party held at the panaromic Stratosphere, the Roof where over 200 urbanites got together to “Taste The French Way of Life” championed by the premium French beer brand.

Introduced by Kronenbourg 1664, “Taste the French Way of Life” is a new and unique campaign that features fun filled anecdotes. Encouraging Malaysians to kick back and relax, the campaign focuses on providing people with a delightful atmosphere where they can get together and just let loose.

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Urbanites embracing work-life balance by creating quality moments with friends after work.
Urbanites embracing work-life balance by creating quality moments with friends after work.

“We at Kronenbourg 1664 believe it’s time to enjoy the little pleasures in life amidst our busy alliance in the corporate rat-race. Urbanities like us should get work-life balance right, just the way the French do. That is why we are inviting you to join our “Taste the French Way of Life’ campaign and together, we will champion the art and beauty of work-life balance by simply treasuring good conversation and company,” Henrik J. Andersen, Managing Director of Carlsberg Malaysia said at the recent launch of the campaign.

At the Kronenbourg 1664 barbecue party, guests were treated to entertaining performances of fire eaters, poi acts and a two-piece band that kept the tempo going. Apart from that, guests also indulged in a scrumptious array of food, took part in the stress-o meter game, clowned around at the photo booth while enjoying ice-cold Kronenbourg 1664 lager and Blanc all night long.

Henrik J. Anderson, Managing Director of Carlsberg Malaysia relieving stress with the hammer machine
Henrik J. Anderson, Managing Director of
Carlsberg Malaysia relieving stress with the hammer machine

The perfect end to a hectic weekend, the roof-top barbecue was the first of a series of 7 events that Kronenbourg 1664 has put together to bring the “French Way of Life” to its consumers. If kicking back and enjoying simple pleasures in life is your thing, then be sure to join Kronenbourg 1664 in the upcoming six events. These events will eventually culminate in an ultimate year-end party that is set to host city folks with a night of endless fun, simply pleasures and quality moments.

Topping off the series, Kronenbourg 1664 will be giving away Handheld Monopods to ensure that none of these moments go unnoticed. Fun, no?! 🙂 In order to get your hands on one of these monopods, you will have to purchase a Kronenbourg 1664 beer tower, two buckets or six full pints.

Poi/Fire dancer entertaining the crowd
Poi/Fire dancer entertaining the crowd

For the longest time, we Malaysians have been known to put work and success over taking the time to enjoy life and  Kronenbourg 1664 is putting an end to that belief by giving Malaysians what they truly deserve.

Head to Kronenbourg 1664’s Facebook page for more information.

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Bryna spends most of her time obsessing over cars and sports, particularly football while keeping updated with the entertainment scene. From raves to rock concerts, Bryna listens to all sorts of genres and is also a fan of horror and action movies.