There are only two rules to this run:
1. Wear white at the starting line
2. Finish plastered in color
Sponsored by CIMB Bank, The Color Run™, is a five-kilometre fun run that gathers participants from all walks of life to run through showers of coloured powder in celebration of health and happiness. Scheduled to take place on August 17th, 2014, The Color Run™ which is also dubbed the Happiest 5k on the planet is organised by IMG and will be held at Padang Merbok.
“I am delighted that The Color Run™ has come to Kuala Lumpur; it’s reflective of our city and its diversity in terms of the people, cultures and heritage. This is a good opportunity for Malaysians to put aside the stresses of daily life and just have fun. Dewan Bandaraya Kuala Lumpur will provide the necessary support to ensure participants have an enjoyable experience,” said Datuk Seri Ahmad Phesal Talib, the Mayor of Kuala Lumpur.
Ever since its launch in January 2012, The Color Run™ has taken the world by storm and grown from just over 50 runs to over 100 international events.
Effendy Shahul Hamid, Group Chief Marketing and Communications Officer, CIMB Group enthused, “CIMB is no stranger to The Color Run in ASEAN. We’ve previously brought it to Singapore and Jakarta with great success, as it reminds us of the wonderfully diverse and colourful cultures that ASEAN is home to. We’re so pleased to be able to now bring it to Kuala Lumpur. It’s a wonderful event, great for both families and running enthusiasts, and stands for friendship, fitness and lots of fun. We look forward to sharing this with the community at large.”
Registration for the Kuala Lumpur edition of The Color Run™ is now open and registration fee is priced at RM75.00 per participant. Log on to The Color Run™ to be a colour runner!
Details to The Color Run™ are as follows:
VENUE: Padang Merbok, Kuala Lumpur (Open space field)
Jalan Sultan Salahuddin
Jalan Tun Ismail
Persiaran Sultan Salahuddin
Persiaran Tun Ismail
Padang Merbok open carpark
TIME: 7am – 12pm. The first wave will start at 7am and last wave at 9:30am, with an interval of 10 minutes between each 1000 Color Runners.
DATE: 17th August 2014 (Sunday)