Kanye is kickin’ it with Adidas!


Kanye recently announced on Hot 97’s Angie Martinez show, “I took the Adidas deal because I have royalties and I have to provide for my family.” However when Angie pressed on whether the deal was official, the rapper replied with a vague, “Whatever is official, non-official, official—what y’all gonna see is I’m gonna be the Tupac of product.”


All the curiousness as to whether the deal is real or not can be put to rest as Adidas has just confirmed that the partnership is real. An official statement from Adidas outlines why Kanye was brought into the company’s family, and the big plans that is set to come next year.

The full statement reads:

“For 2014, we welcome to the adidas family one of the most influential cultural icons of this generation, Kanye West. Well known for breaking boundaries across music, film and design and partnering with our history in street wear culture and leading innovations in sport, we look forward to creating a new chapter. Details to follow.”

Kanye who cut ties with Nike because his creative freedom was inhibited has crushed all financial concerns with Adidas making their partnership official. With this, Kanye is set to be on the right path in terms of him achieving his designer aspirations.


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Bryna spends most of her time obsessing over cars and sports, particularly football while keeping updated with the entertainment scene. From raves to rock concerts, Bryna listens to all sorts of genres and is also a fan of horror and action movies.