The most anticipated match ball is here!
The iconic Parque Lage in Rio de Janeiro saw the launch of Brazuca, the official 2014 FIFA World Cup Brazil™ match ball today with a spectacular 3D light projection. Named back in September 2012 in result of a public voting in Brazil which involved 1 million football fans, the Brazuca carries the meaning of the Brazilian way of life. The colours and ribbon designed on the ball not only represents the traditional multi-coloured wish bracelets worn in Brazil but also adds on to the vibrancy and fun linked to football in Brazil.
The Brazuca is the most tested ball ever made by Adidas as it took two and a half years to make and the process included an involvement of more than 600 world’s top players and 30 teams in 10 countries across three continents. Designed to suit all conditions, the ball was tested by AC Milan, Bayern Munich, Palmerais and Flumisese. Players involved in the testing process include Leo Messi, Iker Casillas, Bastian Schweinsteiger and Zinedine Zidane. Barzuca was also tested in international matches at the FIFA U-20 World Cup™ with another print design and was also used in a friendly match between Sweden and Argentina in February 2013.
Crafted with the identical technology to the Tango 12 (UEFA Euro 2012™), Cafusa (FIFA Confederations Cup 2013) and the ever popular UEFA Champions League™ Official Match Ball, the Barzuca also features a new structural innovation with a distinctive symmetry of six identical panels alongside a different surface structure to provide better grip, touch, stability and aerodynamics on the pitch.
In conjunction with its All In or Nothing World Cup Campaign, Adidas called on fans and players to be part of Love Me or Lose Me with the inauguration of Brazuca. Adidias will also be launching @brazuca on Twitter so fans can track the build-up to FIFA World Cup™ in Brazil through the eyes of the ball as it makes it journey through the world and offers a different take on the game. The Brazuca will be visiting football nations, meeting players and celebrities as well as partake in major cultural events before making its way to Brazil for the first game in June.
Brazilian star Dani Alves said: “My first impression of brazuca is of a ball that is fantastic and we’re going to have a lot of fun with it. Adidas has created an incredible-looking ball fitting for a tournament as big as the FIFA World Cup. Most importantly it plays well on the ground and in the air. I’m sure all the players will love it. It’s increased my levels of excitement even further and I honestly cannot wait for the opening game!”
FIFA World Cup™ winning Spanish captain Iker Casillas said: ”brazuca has a stunning design that feels inspired by Brazil. Now the ball has been launched the tournament feels a lot closer. I’m looking forward to playing in Brazil with a great ball. Hopefully with ‘brazuca’ we can get the same result as in 2010.”
The launch of Brazuca today marks the next chapter of Adidas’ All in or Nothing 2014 FIFA World Cup Brazil™ campaign, following the unveiling of seven national federation FIFA World Cup™ kits and the Samba Collection, a Brazilian themed football boot collection.
Available for purchase worldwide starting today, December 4th, 2013 (Wednesday) at all Adidas Sports Performance Concept Outlets in Suria KLCC, Pavilion, The Gardens, Paradigm Mall and Empire Subang, the Barzuca retails at RM440.00. Join the Adidas football conversation on Facebook or Twitter and don’t forget to the hashtag #allin or nothing.