Say No To Bullying!
Monster High™ & Limkokwing took a creative stance against anti bullying with the anti-bullying competition that ran for a course of one month. The competition which was opened to all Limkokwing Cyberjaya students attracted abundant entries and impactful anti-bullying submission to create awareness on the increase of bullying issues in Malaysia.
The competition which is judged by Ms. Kelly Yip, Brand Manager of Mattel Southeast Asia’s girls brands; Dato’ Tiffanee Lim, Associate Vice President for Talent & Creativity Development at LUCT; Ian Yee, Editor of R.AGE and Initiator of R.AGE Against Bullying Campaign; Nadine Ann Thomas, Miss Universe Malaysia 2010; and Ms. Grace Sng, Award Winning Songwriter and Vocal Coach of stART Society saw submissions from the students in forms of songs, videos, T-shirts and posters that carry the same message and tagline that will promote anti-bullying “Be Yourself. Be Unique. Be A Monster.”
However, there can only be one grand prize winner and the winner, Team Alpha, beat out over one hundred over entries from Limkokwing University of Creative Technology (LUCT). By winning the competition, Team Alpha received a host of prizes which includes the Certificate of Achievement and Monster High merchandises worth RM500.
“We are humbled and deeply grateful that our video was able to move the judges and we hope that it will have the same impact on the general public. The ‘Monster High™ & Limkokwing Against Bullying Competition’ has really opened our eyes to how grave the situation has become, and how so many are suffering this terrible ordeal in silence. We hope to continue this crusade in generating more anti-bullying awareness, giving a voice to the helpless, and making a positive change in the world,” said Sandirakala representing Team Alpha, winner of the Monster High™ & Limkokwing Against Bullying Competition.
Ms. Kelly Yip said, “The decision proved to be a nail-biting one for the judges. Team Alpha’s submission, struck a chord for us, as their work brought out the true essence of Monster High™ which is to embrace the perfectly imperfect person that we all are, with pride – much like the characters of Monster High™. It was one of the driving forces to promote positive messages of kindness and self-acceptance through this anti-bullying competition,” she added.
Meanwhile, Dato’ Tiffanee Lim said, “Limkokwing University has always tried to emphasise how important it is to have a happy and healthy environment on campus. This is a perfect example of how creativity can add value to our lives, and make an impact in the industry and on society as a whole. We are incredibly proud with what our students have produced, and we are truly honoured to collaborate with giants such as Mattel.”
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