Every year tonnes of textiles are thrown out with domestic waste and end up in landfill. As much as 95 percent of these clothes could be used again; re-worn, reused or recycled – depending on the state of the garment. In light of this issue, H&M wants to reduce the environmental impact of garments throughout the lifecycle and create a closed loop for textile fibres.
Hence, H&M has recently launched its first ever global collecting initiative, as part of its sustainability commitment. Sustainability is an important part of H&M’s offering, and H&M strives to reduce the environmental impact of clothes throughout their lifecycle.
Malaysian celebrities and personalities Adam Carruthers, Carey Ng, Nadine Thomas, Marini Ramlan, Thanuja Ananthan, and Maple Loo joined H&M at the initiative introduction, and handed in their old clothes.
Through the global initiative H&M’s customers can save natural resources and contribute to reduced environmental impact by avoiding textile waste. Any pieces of clothing, from any brand and in any condition are accepted. In return, the customer will receive a voucher (15% discount on one item*) for each bag brought. The collected clothes are then handled by H&M’s partner, I:Collect which provides the infrastructure in which consumer goods are repeatedly reprocessed and made available for new use.
The aim is to find technical solutions to reuse and recycle textile fibres on a larger scale, which is why H&M has set up its Conscious Foundation: to support innovation on closing the loop on textiles and social projects along H&M’s value chain.
This programme is now running at all H&M stores – Lot 10 Shopping Centre, Setia City Mall, and Paradigm Mall.
Terms and conditions:
- Maximum of two bags given to H&M per day.
- One voucher only per transaction.
- Voucher not valid to use for purchase of gift card, designer collaboration items or any items on offer.