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Meanwhile, in South Korea, K-Pop idol boy group B1A4 has signed on to shoot several commercials for sportswear company, PUMA. The boys are endorsing the “Classic Suede” and the “Future Suede” lines of PUMA sneakers and this also comes in conjunction with PUMA’s global celebration of the Suede’s 45 years of evolution.

In a series of a few Korean commercial films (CFs), B1A4 takes it to the street (set) to have a dance battle with a b-boy crew. With focus on the coloured sneakers, the South Korean idols displayed the versatility of the PUMA Suede – good enough for epic freestyle moves and style all at the same time:

[youtube id=”JwgXU77uWQo” width=”600″ height=”350″]

The rest of the series of solo CFs includes B1A4 educating fans on the proper care of the PUMA Suede, complete with graphs, percentages, and diagrams. Oh, and some hilarity too. Check them out:

  1. Baro
  2. Jinyoung
  3. CNU
  4. Gongchan
  5. Sandeul

B1A4 PUMA Suede Korea PUMA Korea B1A4 Suede

Sources: PUMA Korea, PUMA Korea’s YouTube channel.

Meanwhile, PUMA also recently celebrated the Suede’s 45 years of evolution into a street icon with “Evolution of Suede” in Kuala Lumpur, Malaysia. If you recall, we were there! The “Evolution of Suede” also features the “Future Suede”, one of the items from the Spring-Summer 2013 collection.

Want a pair (just like B1A4)? The “Future Suede” is now available at PUMA outlets in:

  • One Utama
  • Bangsar Village 2
  • Pavilion KL
  • Queensbay Mall
  • Sunway Pyramid
  • Suria KLCC
  • The Gardens

For more information, hit up PUMA Malaysia’s Facebook page.