Sportlifestyle company PUMA celebrates the Suede’s 45 years of evolution into a street icon with “Evolution of Suede” celebration at Black Box, MAP Gallery, Publika. The event is reminiscence of a hip hop street party and brings PUMA enthusiasts down a walk in memory lane on the evolution of dance and hip hop, with ample displays of the PUMA Suede.
With drinks sponsored by Tiger Beer, the evening brought together the hip and trendy, plus prominent personalities from the urbanite movement to bring fellow PUMA enthusiasts together and remember the age of street hip hop. Guests include Ben from Fly FM, Jin from JinnyboyTV, dance groups Elecoldxhot & Kartoon Network, and TV host, Rina Omar were seen enjoying the event together with other PUMA supporters.
The main highlight of the party was the four eight-feet 2058 Future Suede that were envisioned and designed by eight individuals from different subcultures. After an evolution of dance routine by Elecoldxhot, Andrew T Crum, Sueann Chong, Miranda Yeoh, Twilight Action Girl, and Newba, the eight-feet 2058 Future Suede designers,were called upon to share the inspiration behind their designs.
PUMA also collaborated with Raising The Bar to bring the hip-hop vibe to the night. An MC showdown by DJ Fuzz and H3, along with a DJ showdown added to the hiphop atmosphere that relates to the history of the Suede.
An Instagram contest was held during the party where media and guests posted live feeds to the PUMA hashtag, #ForTheStreet, #MY, and tag @Puma on Instagram. Blogger Bok Chou Loong emerged triumphant with his creativity and walked home with a pair of PUMA Suede. The Instagram contest that happened during the party is an ongoing contest to continue building the hype towards the finale party.
The four giant 2058 Future Suede designed by the eight individuals will be exhibited at Publika from 28th February 2013 to 11th March 2013.