A centrally located train terminal is not a typical location to display artful pieces, illustrations, sketches and doodles created from a digital mobile device, but that is exactly what Samsung has done to Kuala Lumpur’s main LRT station located where the city had its beginnings.

The Masjid Jamek LRT station has been selected by the global digital media and convergence technologies leader as its first “art gallery” to display whimsical, fanciful and delightful digital art pieces created on its first hybrid smartphone, Samsung GALAXY Note.

Eric Cruz, Executive Creative Director, Leo Burnett Kuala Lumpur, describing the art piece “Where’s Your Head At?” along the gallery tour to (From left to right) Kwon Jae Hoon, Managing Director, Samsung Malaysia Electronics; Dato’ Shahril Mokhtar, Group Managing Director, Syarikat Prasarana Negara Berhad; and Jeff Cheah, Chief Operating Officer, Big Tree Outdoor.

More than 140 panels that make up 29 art pieces are on display on the station’s exterior and interior facades, meandering its corridors and escalators.

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Some 1.4 million KL commuters and tourists are using the Ampang and Kelana Jaya lines monthly via Masjid Jamek LRT station and they will be able to view these pieces that demonstrate the power and versatility of the Samsung GALAXY Note.

“Gallery Note at Masjid Jamek is a celebration of visual expression and our modest effort to add to the unique scenery of Kuala Lumpur. As a leader in digital media and digital convergence technologies, we are committed to innovating and producing devices that provide a rich user experience”, said Kwon Jae Hoon, Managing Director of Samsung Malaysia Electronics Sdn. Bhd.

“Samsung GALAXY Note is a smartphone that will delight both serious and casual smartphone users. It has the capability to deliver simple drawings or more complicated diagrams. We hope that this gallery of illustrations will inspire the artist in everyone to experience the power of Samsung GALAXY Note and create doodles of their own.”

From left to right: Jeff Cheah, Chief Operating Officer, Big Tree Outdoor; Kwon Jae Hoon, Managing Director, Samsung Malaysia Electronics; Datuk Nor Azmal Mohd Nazir, Board of Director, Syarikat Prasarana Negara Berhad; and Dato’ Shahril Mokhtar, Group Managing Director, Syarikat Prasarana Negara Berhad.

Additionally, QR codes enhance the interactive experience. The QR code for the art piece named ‘Distance in Steps’ may link users to maps of the landmark through Google Maps, or a website about the landmark and its significance. Each art piece is connected to different links, ensuring commuters have something different to experience each time they pass their favourite art piece.

For more information on the Samsung GALAXY Note, head on over to their website.

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Lainey
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