Carlsberg’s unique “Where’s The Party?” event recently brought its entourage to the Pearl of the Orient – Penang for the one-of-its-kind party this year. Action packed with a marathon of games, assembly of international music maestro’s and ice cold Carlsberg beer, and the event was a rally of energetic vibes from beginning to end.

Entering its third wave this year, the first ever 3-Nation party saw 1,200 guests from Malaysia, Hong Kong, and Singapore finding themselves on the shores of Hard Rock Hotel’s beachfront.

Taken with a HTC One S
Taken with a HTC One S

Partygoers congregated in droves at Queensbay Mall before boarding their respective buses to the hotel where they were greeted by a welcome crew of hostesses and percussionists. After check-ins, the event kicked-off with enthused guests darting towards the event site.


To keep spirits on a high-note, beach volley ball, a tug-of-war zone and a limbo-rock area occupied invitees as Twilight Action Girl spun a slew of hypnotic electro dance beats. DJ Nikki soon took over the decks rippling out chill-out house anthems, building the momentum for the main party zone.

Taken with a HTC One S

Decked with a massive LED paneled stage, the central zone was outlined with a flow of streaking, spinning colours and a dance ‘cage’ in the middle of it all. Opening with Soren Ravn (Managing Director of Carlsberg Malaysia), jet-skiing into the party zone; the grand entrance made for a great kick-off introduction, followed by a beat boxing battle between Shawn Lee and the charming MD himself aka Star Rapper. Guests were throwing out constant cheers before celebrity hosts Joey G and Patricia K took the stage.

While a visual playground of lights danced across the sea of people, and pyros made for stimulating retina-seduction, Mad August a.k.a Crossfire had music lovers jumping around with enthusiasm. Rubberband then brought the house down with a 45 minute-set of no-frills Cantopop tunes, while the famous Love Cubic dancers from Korea chugged out hot moves to commercial favourites.

Genre-defying Dubstep and electro house pushed the tempo as DJ Inquisitive took on the wheels of steel causing dance mayhem in the “cage”. The tribal, percussive beats that cannot quite be classified left hands in the air and feet on constant overdrive.

Focusing more than ever on dance music with hits that flowed like a DJ set, left-field R&B and hip-hop diva Kelis was next on the line-up, and made her mark with pop-dance hybrids that left partyers craving for more. Throwing shape-shifting instrumental segues into the mix; the set brought the party into full swing.

Bringing it back to the eclectic sounds of dubstep and electro house, producer and DJ Norman Doray surfed in and jacked-up the audience with a melodic treat of progressive sounds. DJ Mayumi then closed the night with superb hip-hop tones that left everyone shaking like a Polaroid picture.


For more pictures from the epic party, click!

The night ended on an astronomical level as revelers made their way back to their respective rooms in high-spirits and audible chatter. Making yet another experience an epic one, Carlsberg’s “Where’s The Party?” showcased one of the most entertaining parties to hit punters, and the anticipation is already bursting at the seams for the next chapter.

For more information, hit up Carlsberg Malaysia’s Facebook page.

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Eats, sleeps, & breathes music, but drinks mostly coffee & okay, some wine - sometimes, a little too much. A little too obsessed with the number seven, is deathly afraid of horror movies, believes that she writes better than she speaks, & currently feeling a little strange writing a profile about herself.