“The name is Bond, James Bond.”
Fans of James Bond movies witnessed the infamous British spy utter those very words again recently, at the much anticipated premiere of the 23rd James Bond film, Skyfall presented by Heineken. The event held at the posh GSC Signature, The Gardens also celebrates the 15th anniversary partnership of Heineken with the James Bond franchise and also the premiere of Skyfall – the 6th consecutive James Bond film that Heineken has collaborated with.
Celebrities and die hard James Bond fans were out in force and dressed to the nines which includes music producer Yuri Wong, radio announcer Jeremy Teo and Linora Low, as well as members of the press.
They were among the first few to witness Daniel Craig reprise his role as James Bond while feted to sumptuous canapés and perfectly chilled Heineken, which James Bond himself enjoyed in one of the scenes in Skyfall.
The Heineken premiere of Skyfall transformed GSC Signature into a scene out of the movie, and guests were immersed into the world of James Bond as they posed as Secret Agents. Lucky guests who managed to “Crack the Case’” went home with exclusive James Bond and Heineken merchandise, while others were entertained by Malaysia’s very own James Bond and Bond girls.
As actor Daniel Craig reclaims the silver screen as Secret Agent 007, he is also featured in Heineken’s thrilling marketing and digital campaign called “Crack the Case’” for the first time ever alongside stunning Bond newcomer Bérénice Marlohe.
The “Crack the Case’”campaign takes consumers into a moving train somewhere deep in snow-covered mountains, giving them an experience to be secret agent themselves. Transitioning seamlessly from the TV ad to the online challenge, Bond actress Bérénice Marlohe tantalises them to help her crack a mysterious case and outwit the menacing villains:
The “Crack the Case’” online challenge invites consumers to a virtual voyage of participation and discovery and at the same time win exclusive prizes and share in the excitement of the global release of Skyfall.