Twisties made history over the weekend as the first snack in Malaysia to be launched into the edge of space. This was a culmination of the successful “Click to Launch” campaign that received over 100,000 pledges from Malaysians to support the momentous feat.
The campaign was launched in early October with the target of garnering 100,000 online pledges before the new Twisties packs were launched into the edge of space. Fans took part by pledging their support via the specially created “Click to Launch” app on Twisties Malaysia’s Facebook page.
The Facebook application also provided an interactive Twisties-themed photo booth for social media lovers to add a twist to their photographs taken, and of course, share their creative photos with their friends and family.
In line with the spirit of Twisties taking flight, Twisties also created a short film detailing the exploits of a budding Malaysian “astronaut” who aspires to take off as well! It was premiered at a launch event at Sunway Pyramid last Sunday:
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At the event, Twisties also unveiled redesigned packs for all six Twisties flavours – this includes the perennial favourites BBQ Curry Dude, The Big Cheese, Yo Chicken, Duh Tomato and the newer Spicy Sausage and Honey BBQ Wings:
Twisties embarked on the feat to launch the packs into the edge of space because it embodies the brand’s theme of “Life’s Better Twisted” that aims to rally youths to challenge themselves to break free from the norms and conventions of life today.
For more information on Twisties’ “Click to Launch campaign”, please log on to the Twisties Malaysia Facebook page.