Ah. Mystery solved. It seems we’ve found “Lord Somersby” at the obscure launch of Somersby Apple Cider!
Sure, you know your alcohol, and some of you probably know your cider by heart. But do you know an apple cider that as refreshing and sweet as it is (just a little bit) alcoholic?
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Last Friday evening, we attended the launch of Carlsberg Malaysia’s brand new product that we already love! Held “garden party” style at Carcosa Seri Negara in Kuala Lumpur, the drink is said to be “the new Chardonnay”. After taking a few sips ourselves, we can’t help but agree!
The Somersby Apple Cider is set to explode right into the market because of its unusual (read: special) offerings. Made from fermented appears and 15% real apple fruit juice, it contains the right sugars and aromas to give the right flavor and sweetness without any artificial sweeteners, flavors, or colourings.
Think of it as the carbonated, alcoholic apple juice.
Perfect to a tee, Somersby Apple Cider is the drink to enjoy on a hot Malaysian afternoon or a break from the happy hour norm. The likelihood is because alarmingly sweet – but in a good way. We, uh, foresee a lot of women gravitating towards the cider because it’s an easy drinking alternative to beer.
Not all women drink beer, right?
As for the cider-loving men, well, we bet they could use a change once in awhile if not as often as they can. In fact, we were told that since Somersby Apple Cider launched in primarily European countries a few years ago, it has been highly associated with going out and being social. So much so that it wasn’t unusual to see pictures of cider-drinking celebrities in the world press.
Well, what took them so long to launch it here? Can you say, “Finally!”?
Click for more pictures from the launch! Somersby Apple Cider will be made available at Carlsberg or your local “watering hole” outlets soon so keep a look out for it.
For more information, visit their Facebook page.