It’s true. These days, the “markets” are so saturated that you can’t have your own company whether it’s for music, filmmaking, clothing, F&B, design, etc, without feeling like you can’t stand out amongst the rest. So much noise out there, people drown.

But one hip-hop star, producer, and entrepreneur extraordinaire is all set to make a difference – uh, as if he hasn’t made enough differences in the world already. Right?

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He is none other than Pharrell Williams.

Just last week, Pharrell announced that he is expanding his empire with the dawn of a new social media program that is geared toward people who are in arts, such as musicians, filmmakers, and designers. The new website targets 16 to 25 year olds, and it looks like it’s going to be the next cultural movement.

Introducing, “i am OTHER”:

[youtube id=”gPI8sHcum6I” width=”600″ height=”350″]

On the project, the Grammy Award winning artist said, “The idea for ‘i am OTHER’ really came from the fans. They often say I inspired them to think outside the box and I wanted to establish a creative collective which represents that same philosophy. I believe individuality is the new wealth and I am dedicated to creating and supporting projects that encourage originality.”

It is said that the content-driven venture has patterned itself after Facebook and the website will produce and distribute content, and also tap into new commerce models such as “Gilt” and “Groupon”.

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The venture consists of the hip-hop mogul’s longtime projects including music production, apparel Billionaire Boys Club and ICECREAM, record label, and a premium YouTube channel featuring original programming.

As it is, “i am OTHER” has already signed on Americon Idol’s alum Leah LaBelle, Puerto Rican singer Maxine Ashley, Compton rapper Buddy, and Texas musician Alyssa Bernal. With many more rushing to contribute as we speak.

For more information, visit the official “i am OTHER” website.

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Lainey
Eats, sleeps, & breathes music, but drinks mostly coffee & okay, some wine - sometimes, a little too much. A little too obsessed with the number seven, is deathly afraid of horror movies, believes that she writes better than she speaks, & currently feeling a little strange writing a profile about herself.