Samsung Malaysia Electronics Sdn. Bhd., the global leader in digital media and convergence, today, reinforced its commitment to push the boundaries of innovation and consumer experience with its showcase of the latest range of interactive SMART LED and Plasma TVs alongside a new range of home entertainment systems and Blu-ray players.

Working across its home entertainment product portfolio, Samsung has removed the barriers that exist between devices and content to deliver a smarter, simpler and more connected life for consumers.


Samsung’s range of futuristic SMART TV 2012 offers consumers three life-enriching, highly interactive solutions in form of SMART Interaction, SMART Content, and SMART Evolution.

Samsung’s cutting-edge SMART TV technology is set to forever redefine home entertainment. SMART Interaction is an intuitive platform offering Motion Control, Voice Control, and Face Recognition commands for the TV, eliminating the need for a remote control.

“Hi TV!” Samsung Malaysia Electronics Sdn. Bhd. VIPs, Mr. Kwon Jae Hoon, Managing Director and Jimmy Tan, Marketing Director, demonstrate voice and motion control, from the latest Interactive feature of the Samsung SMART TV 2012

With SMART Content, families will enjoy enhanced content and connection abilities from device to device and web storage to device that is easy and convenient. SMART Content turns the TV into a lifeline, in and outside the home through new and enriching experiences.

The SMART Evolution feature allows consumers to easily enjoy the benefits of the latest TV technology year after year without purchasing a brand new unit. Consumers will enjoy new experiences from year 2013, as the future TV kit allows their TV to be re-born each year with the newest technology.

Samsung’s SMART TV features the slim bezel complemented by a stylish arch flow stand and large screen size of up to 60 inches. Inside, a dual-core processor powers the TV, allowing users to multitask by surfing the web while using or downloading multiple apps simultaneously. A variety of content is available through Samsung Apps, the industry’s preferred TV apps platform.


Its Micro Dimming Ultimate allows viewers enjoy richer colours, brighter pictures and higher contrast ratios by analysing and automatically adjusting the picture quality. The technology also eliminates the “halo” effect and image distortion caused by diffused light.

“The lifestyles and demands of the new age consumer today are rapidly changing and the technological landscape is fast advancing. Consumers are looking for innovative products that enrich and accommodate their lifestyles, be it for entertainment, personal or corporate needs, and this creates exciting growth opportunities for new markets,” said Mr. Kwon Jae Hoon (Managing Director of Samsung Malaysia Electronics Sdn. Bhd.)

He went on to add, “Samsung envisions the TV as the central screen of the home, bringing family members together in this individualized era. Unlike other devices, the TV has the largest screen and the power to deliver families truly unique and touching experiences. “

“With Samsung SMART TV, television will be the center of the family, sharing people’s memories and events. As a family member, TV will understand you and your family. This is the future of SMART TV.”

For more information, visit their website or their Facebook page.

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