If your festive mood this year is equal parts party and Pinterest board, 1664 just dropped something right up your alley. The French premium beer has teamed up with internationally adored artist Camille Walala, and mood-lifting public art—to turn their cans into mini design collectibles for the holidays.
It’s Christmas sparkle meets Lunar New Year energy, dressed up in bold colour blocks—festive with a fresh, modern edge.
Where Art Meets Beer
Walala’s work usually takes over buildings, streets and giant installations, but now her statement-making patterns are wrapped around 1664’s classic blue and white identity, turning the can into something you’d proudly place on your dinner table because it looks like a design object, not just a drink.
It is vibrant, expressive and a little bit chaotic in the best way, the kind that instantly steals attention and adds personality to any festive setup.
A Festive Season With a Modern Twist
1664’s whole direction this year is about turning ordinary holiday moments into something a little more EXTRA — not in a loud, glitter-everywhere way, but in a modern, stylish, colour-forward way. Walala’s collaboration brings that energy to life through design that feels uplifting, celebratory, and effortlessly cool.
The collaboration brings a bright, modern lift to the festive season, adding colour, energy and a touch of artistic flair to every celebration. It is the kind of design that quietly transforms familiar moments and makes everything feel a little more special.
A Bold & Playful Immersive Experience
To push the celebration even further, 1664 is bringing Walala’s energetic style into a full festive experience — an immersive showcase filled with colour, unexpected design moments, and that signature blue twist. It’s all about stepping into a space that feels celebratory, contemporary, and full of creative joy.
Think of it as stepping into a pop-art holiday card, but in 3D.
A Limited-Edition Umbrella That’s Basically an Accessory
Purchase any 1664 products at participating outlets and you can redeem a 1664 x Walala umbrella — a wearable little piece of the collab that works for rainy café days, sunny afternoon strolls, or when you just want to add a hint of playful design to your outfit.
Stylish, functional, and a bit of a statement—the holy trinity of good accessories.
Follow @1664malaysia on Facebook and Instagram for updates. Activities are open to non-Muslims aged 21 and above. Enjoy responsibly and never drink and drive.
