Swiss luxury watchmaker ZENITH is celebrating 160 years of watchmaking excellence, and Kuala Lumpur is part of the party. In partnership with Swiss Watch, ZENITH has launched its first-ever pop-up in Malaysia at The Exchange TRX, inviting visitors to explore the brand’s rich heritage and precision craftsmanship.
Founded in 1865 in Le Locle, Switzerland, ZENITH has spent over a century refining the art of timekeeping through groundbreaking innovations and timeless design. This anniversary pop-up brings that story to life, offering visitors an inside look into the world of fine horology.
A Journey Through Time
At the pop-up, guests can explore ZENITH’s 160-year journey through a dedicated heritage timeline that highlights its most iconic milestones, from the legendary El Primero movement to modern-day masterpieces. Visitors can also witness live watchmaking demonstrations by skilled craftsmen, offering a closer look at the precision and artistry that define the brand.
Exclusive Debut At TRX
One of the main attractions is the debut of the new DEFY Chronograph USM collection, available exclusively at ZENITH’s boutique in Malaysia. The bold chronograph captures the brand’s pioneering spirit with a sleek, contemporary design that continues ZENITH’s legacy of innovation.
Experience It Yourself
- Location: In front of the ZENITH boutique, G.08, The Exchange TRX, Kuala Lumpur
- Date: Open until 12th October 2025
Whether you are a seasoned collector or simply curious about the art of Swiss watchmaking, this is a rare opportunity to experience 160 years of craftsmanship in one place.
For more details, visit ZENITH or Swiss Watch.
