Yves Saint Laurent Beauty introduces LIBRE Vanille Couture, the first seasonal LIBRE COUTURE Drop. A limited-edition fragrance that celebrates freedom in its most radiant form, this golden delight shines from its striking gold-clad bottle to the indulgent scent within.
A Golden Take on an Icon
At its core, LIBRE has always been about contrast—the mix of masculine and feminine, strength and sensuality, freedom and boldness. With Vanille Couture, that spirit is taken to a richer and warmer level. The star is the Vanilla Caviar Accord, a rare extract of Bourbon vanilla pods from Madagascar. Sustainably sourced and carefully crafted, it’s as luxurious as it sounds—creamy, spicy, and irresistibly sensual.
Master Perfumers Anne Flipo and Carlos Benaïm enhance the vanilla with golden rum and a hint of cinnamon for extra warmth and depth. Blended with LIBRE’s signature orange blossom and lavender, it becomes a golden floral fragrance that feels like wearing a Saint Laurent tuxedo—bold, confident, and irresistibly seductive.
Dua Lipa in the Desert
A bold fragrance calls for a bold story, and Dua Lipa delivers it in a cinematic film directed by Diana Kunst. Filmed between the bustling city and Chile’s vast Atacama Desert, the campaign feels like a statement of modern freedom. One moment she’s running in a YSL tuxedo, breaking a glass with her stiletto, or eating pizza with attitude; the next, she’s on a desert mountain, glowing in golden light and screaming with pure joy.
Set to her fiery rendition of Aretha Franklin’s Think, the film translates freedom into movement, sound, and emotion. It’s playful yet powerful, reckless yet magnetic—an unapologetic celebration of living without limits. In Dua’s own energy, it’s exactly what LIBRE Vanille Couture stands for: closer, bolder, golder.
The Bottle A Couture Statement in Gold
If LIBRE Vanille Couture is freedom in a bottle, then its design makes sure you see it before you even smell it. Suzanne Dalton takes the iconic LIBRE silhouette and drenches it in full metallic gold, turning it into a dazzling symbol of power and luxury. The sharp edges, the slanted black cap, and the unmistakable YSL Cassandre logo pinned like jewelry onto the glass make it feel less like packaging and more like couture in object form.
Topped with a golden chain wrapped around its neck, the bottle doesn’t just hold a fragrance—it holds presence. More than perfume, it’s a collectible statement piece for your vanity, equal parts fashion, beauty, and boldness.
YSL is introducing the new LIBRE COUTURE Drop series—seasonal, collectible, and highly limited editions that each reinterpret freedom through a couture lens. Vanille Couture is the first drop, setting the tone for what’s to come and tapping into the exclusivity of fashion drops, where fragrances are treated as coveted as runway pieces.
The YSL LIBRE Vanille Couture (50ml) retails for RM610 and is now available at YSL Beauty boutiques and online at YSL Beauty Malaysia.
