Yves Saint Laurent Beauty introduces MYSLF L’ABSOLU, the new fragrance that takes self-expression to exhilarating heights. It’s bold, radiant, and unapologetically joyful – a scent that dares you to feel it all.
Crafted by perfumers Daniela Andrier, Christophe Raynaud, and Antoine Maisondieu, MYSLF L’ABSOLU reinvents intensity with light and freshness. Opening with sparkling ginger and green cardamom, the fragrance blooms into vibrant orange blossom – sourced from YSL Beauty’s Ourika Gardens – before settling into a sensual patchouli heart for warmth and depth. The result? A powerful yet luminous trail that embodies freedom, confidence, and hedonistic pleasure.
The iconic bottle, designed by Suzanne Dalton, gets a daring new makeover in dark-silver metallic glass, with the YSL Cassandre logo moulded directly into the surface – a sleek symbol of strength, individuality, and couture attitude.
Global ambassador Austin Butler fronts the campaign, capturing the fragrance’s mantra: “Every day, feel more – bold, free, strong, joyful.” Directed by Aidan Zamiri, the digital film pulses with Gen-Z energy, from moments of self-expression to a final striking image of a rippling silver MYSLF flag – the ultimate declaration of self-celebration.
MYSLF L’ABSOLU is priced at RM575 (60 ml) and RM800 (100 ml) and is now available at YSL Beauty boutiques, counters, and online.
