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Home Eyewear

We’re Living For Polaroid’s New Fall/Winter Eyewear Collection!

by Features Desk
May 5, 2025
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Eyes over here, fam, because POLAROID has introduced new sunglasses and optical frames personalised by the signature details of the brand. The COOL collection presents new stylish and on-trend sunglasses and optical frames for men and women in eco polycarbonate or in lightweight stainless steel and metal, emphasised by playful colour touches and by the distinctive Polaroid rainbow detail.

The ACTIVE SPORT collection offers the perfect accessories for outdoor workouts and complementing all athleisure outfits, matching maximum comfort of materials such as eco-polycarbonate or eco-polyamide paired with rubberised details. Thanks to the polarised lenses, these new styles guarantee you will enjoy a sharp view of colours during your favourite sports activities, experiencing every moment with intensity and clarity.

The COOL Collection

The COOL collection presents new stylish and on-trend sunglasses and optical frames for men and women, in eco-polycarbonate or in lightweight stainless steel and metal, emphasised by playful colour touches on the rims and paired with shaded or mirror polarised lenses, as well as by the distinctive Polaroid rainbow detail on the end-tips.

PLD 6227/S/X sunglasses: Unisex tiny rectangular sunglasses in lightweight sustainable stainless steel, suitable also for ophthalmic lenses, with metal temples personalised by the Polaroid logo and the distinctive Rainbow rubber detail on the temple tips. The colour palette: dark ruthenium with grey lenses, matt ruthenium with grey lenses, gold with green lenses, ruthenium with blue lenses, grey with copper lenses, and ruthenium/blue with blue mirror lenses.

PLD 6228/S/X sunglasses: unisex tiny oval sunglasses in lightweight sustainable stainless steel, suitable also for ophthalmic lenses, with slim metal temples personalised by the Polaroid logo and the distinctive Rainbow rubber detail on the temple tips. The colour palette: black with grey lenses, dark ruthenium with red multilayer lenses, gold/black front with green lenses, rose gold with grey lenses, copper gold with rose gold multilayer lenses, copper gold/plum with violet lenses, and palladium with blue mirror lenses.

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PLD 6223/S/X sunglasses: Unisex bold rectangular sunglasses in eco-polycarbonate, suitable also for ophthalmic lenses, with the temples personalised by the Polaroid logo, as well as by a metal trim and by the distinctive Rainbow rubber detail on the tips. Colour palette: black with grey lenses, transparent teal with grey lenses, opal blue with violet lenses, transparent violet with grey lenses, transparent brown with brown shaded lenses, opal beige with gold multilayer lenses, and white with grey lenses.

PLD 6224/S/X sunglasses: Unisex flat-top squared sunglasses in eco-polycarbonate, suitable also for ophthalmic lenses, with the temples personalised by the Polaroid logo, as well as by a metal trim and by the distinctive Rainbow rubber detail on the tips. Colour palette: black with grey lenses, matte black with grey shaded lenses, blue with grey lenses, matte khaki with grey lenses, burgundy with grey lenses, transparent yellow with grey shaded lenses, and opal olive with brown shaded lenses.

The ACTIVE SPORT Collection

The ACTIVE SPORT collection offers new colourful unisex styles, matching maximum comfort of materials such as eco-polycarbonate or eco-polyamide paired with rubberised details: the perfect accessories for outdoor workouts and complementing all athleisure outfits.

Thanks to the polarised lenses, these new styles guarantee a sharp view of colours during your favourite sports activities, experiencing every moment with intensity and clarity.

PLD 7054/S sunglasses: Created for the sport enthusiasts, these unisex sunglasses feature a wraparound shape in eco-polycarbonate: the ideal accessory for all outdoor activities. The design is highlighted by the coloured POLAROID logo on the temples and by rubberised end-tips. The colour palette: matte black/matte grey with grey lenses, matte black/matte red with red multilayer polarised lenses, matte blue/matte turquoise with grey lenses, matte plum/matte orange with violet multilayer lenses, and matte green/matte teal with grey lenses.

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PLD 7055/S sunglasses: Designed for athletes and sports enthusiasts, these sunglasses feature a wraparound semi-rimless shape in polycarbonate with Ultrapolar HD lenses to guarantee a premium visual experience by   enhancement and a deeper perception of the surroundings: the best solution to enjoy the best vision on outdoor occasions. The design is highlighted by the coloured POLAROID logo on the temples and by rubberised end-tips. The colour palette: matte black/matte grey with grey lenses, matte black/matte green with green mirror lenses, matte blue/matte black with blue mirror lenses, and white/matte orange with red multilayer lenses.

PLD D 547 optical frame: Rectangular men’s optical frames in eco-polyamide, a bio-based plastic, composed of over 40% renewable resources like castor oil, a responsibly farmed feedstock. The style features a temple in comfortable eco-rubber, personalised by the Polaroid logo as well as by the distinctive tone-on-tone end-tips. The colour palette: transparent blue with matte teal/grey temples, transparent grey with matte red/grey temples, matte black with matte blue/black temples, and matte black with grey/black temples.

eyewearF/W 2024 Eyewear Collectionglassesoptical framesoptical glassesPolaroidPolaroid EyewearshadesSpectaclessunglasses
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