If you’re starting a business, Ramadan is the perfect time to promote your products, whether it’s at Ramadan bazaars, shopping centres, or even online. Local TikTok creator Fendymojo, who previously went viral for his modified Perodua Bezza, has decided to venture into the food and beverage industry by selling chocolate cakes during this fasting month.
The content creator recently introduced his ‘Kek Hitam Premium’ on TikTok, with his wife serving as the model. Unfortunately, the response from netizens wasn’t exactly as he had hoped. Here’s what happened:

Fendymojo posted a promotional video for his new moist chocolate cake, which he initially priced at RM39. As expected, netizens flooded the comments section, criticising the influencer for overpricing his product. Many commented that they would rather purchase a similar dessert for less at Family Corner, while others suggested that the influencer should consider selling the cake at a lower price, especially since he’s just starting out.
Being the businessman he is, the content creator didn’t take the criticism too hard. Instead, he listened to the feedback and posted a follow-up video announcing a new price for the ‘Kek Hitam Premium’. In his latest TikTok post over the weekend, the entrepreneur shared a printed screenshot of the comments he had received before revealing that he is now selling the cakes for RM29. The cakes will come in a special package, which also includes money envelopes.


Unfortunately, Fendymojo’s solution to the problem didn’t earn him praise. Instead, he faced even more criticism, with many saying the cakes are still overpriced and that a RM10 reduction doesn’t make much of a difference. Others commented that they are waiting for TikToker Scaredtodie, aka Jason Chen, and actress Janna Nick to review the product before making a purchase. Some suggested he should sell the cakes at a more reasonable price of RM19 or less.
At the time of writing, there has been no update on whether the influencer is considering reducing the current price. If he wants his cake business to take off, then perhaps he should listen to his customers’ feedback.
Watch the first viral clip below:
@fendymojo Memperkenalkan Kek HitamPremium dan ready untuk dimakan. Siapa yang suka kek chocolate, inilah masanya untuk korang rasa kepremiuman sebenar. #hitampremium #fendymojo
The follow-up video with the new price:
@fendymojo Aku ambil setiap kritikan yang membina. Dan sekarang, setiap pembelian kek hitam premium akan dapat sampul raya. Untuk yang beli 2, dapat ultimate box ni sekali. #hitampremium #fendymojo