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Home K-pop

(Video) SEVENTEEN’s S.COUPS Makes Runway Debut At BOSS’s Milan Fashion Week Show

by Adleena
September 26, 2025
SOURCE: INSTAGRAM (@boss)

SOURCE: INSTAGRAM (@boss)

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While it’s common to spot K-pop stars at Fashion Week events, it’s not often we see them walk the runway. However, SEVENTEEN (세븐틴) leader S.COUPS (에스쿱스) shocked fans when he closed the recent BOSS fashion show.

On 25th September 2025 (Thursday), German luxury label BOSS held their Spring/Summer 2026 fashion show at Milan Fashion Week. As one of the brand’s global ambassadors, SEVENTEEN’s S.COUPS was expected to make an appearance at the show. The idol previously stunned fans when he attended the 2025 Met Gala, representing the brand. However, what fans didn’t expect was S.COUPS walking down the runway.

SOURCES: INSTAGRAM (@boss)

Without notice, S.COUPS appeared on the runway, closing out the show. The 30-year-old rocked the final look from the womenswear collection, wearing a long, brown leather trench coat over a matching sheer blouse, black crepe pants, and a statement belt. This show marks the rapper’s runway debut. He’s also the second SEVENTEEN member to walk a fashion show, after Mingyu (민규).

S.COUPS walked alongside many renowned models, including Ashley Graham and Paloma Elssesser, in front of a star-studded crowd, with names like Chloë Bailey and fellow BOSS ambassador David Beckham. The SEVENTEEN leader has shared his thoughts about his runway debut, saying, “I’m very nervous, and I also contacted the members. Since Mingyu has experience walking the runway, I gained a lot of confidence.”

SOURCES: INSTAGRAM (@harpersbazaarhk)

CARATs (SEVENTEEN fans) from around the world have since reacted to S.COUPS’ runway debut, expressing pride over the idol’s latest career milestone. Many also thanked BOSS for giving the rapper the rare opportunity to close the show, noting that the brand has treated their ambassador very well since welcoming him to the brand. Many also hope to see more of S.COUPS and BOSS’s partnership.

From Kazuha To Yeonjun: 7 K-pop Idols Who Were Recently Appointed As Brand Ambassadors

Congratulations to S.COUPS on making his runway debut. Like many others, we hope to see more of him with BOSS. Check out some videos of the idol rocking the runway:

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A post shared by BOSS (@boss)

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A post shared by ELLE KOREA 엘르 코리아 (@ellekorea)

Sources: Teen Vogue, Twitter, Instagram (1)(2)

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