• Hype Picks
    • Go
    • Eats
    • Style
    • Streams
    • Concerts
  • Celebs
    • K-pop
  • Music
    • Reviews
    • Interviews & Features
  • Movies & TV
    • Movies
    • TV
    • Features
  • Lifestyle
    • Tech
    • Travels
    • News
No Result
View All Result
  • Hype Picks
    • Go
    • Eats
    • Style
    • Streams
    • Concerts
  • Celebs
    • K-pop
  • Music
    • Reviews
    • Interviews & Features
  • Movies & TV
    • Movies
    • TV
    • Features
  • Lifestyle
    • Tech
    • Travels
    • News
No Result
View All Result
No Result
View All Result
Home Celebrity

(Video) NOIR CEO Eriyca Baiduri Criticised For Using Daughter To Promote Skin Whitening Product

by Afiq Amin
May 27, 2022
SOURCE: INSTAGRAM @ERIYCA.BAIDURI, TIKTOK @ERIYCA.BAIDURI

SOURCE: INSTAGRAM @ERIYCA.BAIDURI, TIKTOK @ERIYCA.BAIDURI

12
SHARES
Share on FacebookShare on Whatsapp

Skin care is very important for everyone regardless of your gender. There are millions of products for you to try to make your skin look better and most importantly healthier. Skin whitening or lightening products however have been a debate among the public with some saying that the ingredients are toxic.

Others believe that skin whitening products promotes an unhealthy beauty standard especially among women and young girls, making them believe that having dark skin makes them ugly. An entrepreneur is under fire for using her own daughter to promote her skin whitening product.

SOURCE: TIKTOK @ERIYCA.BAIDURI

CEO of NOIR Health & Beauty, Eriyca Baiduri is receiving a lot of flak for using her daughter to promote her skin whitening product, NOIR Pure White. The entrepreneur posted a TikTok video on her Facebook recently showing her customers how her daughter went from having dark “burnt” skin to having light skin (in 3 years). The original TikTok video has over 77k views and 2.8k likes.

Netizens came for the mother of three after the Facebook post went viral. Many criticised Eriyca for promoting having white and bright skin as more beautiful than having dark skin. Some comments were condemning the CEO for even allowing a child to apply these skin whitening products.

“Are people with dark skin that ugly to you? We should be thankful to god for the skin we’re born with”, one Facebook user commented. Another user expressed their concerns for the NOIR founder’s daughter saying, “Nonsense. Why are you teaching young kids to take these rubbish? You’re damaging her kidneys!.” The Facebook post of the TikTok video has been taken down after the backlash.

https://www.tiktok.com/@eriyca.baiduri/video/7091200565358775578?is_from_webapp=1&sender_device=pc&web_id=7072577757556819457

While the comments on the (now deleted) Facebook post were mostly negative, netizens on TikTok however showed a very different reaction. Users are actually curious about how the Pure White product works and even complimented how beautiful the 32-year-old’s daughter looks after using it.

SOURCE: TIKTOK @ERIYCA.BAIDURI

Since deleting the Facebook post, Eriyca has yet to issue any statement regarding the backlash. Seems like the debate on skin whitening products will never end as people can’t seem to come to an agreement on whether or not these products or supplements are harmful to one’s health, especially to children.

Sources: TikTok, Beautifulnara

https://lomp.at/lwm99
Share5SendTweet3Share

Follow us on Instagram, Facebook or Telegram for more updates and breaking news. 

FOLLOW THE HYPE

Source: Facebook/KATSEYE
Celebrity

From Jollibee To Gap: KATSEYE’s Game-Changing Brand Collaborations

by Melissa
September 21, 2025

In an industry saturated with fleeting virality and one-hit wonders, KATSEYE’s rise feels anything but accidental. In less than a...

Read moreDetails
SOURCE: TWITTER (@Tobey_MCU)
Celebrity

Tom Holland Hospitalised After Suffering Mild Concussion While Filming “Spider-Man”

by Adleena
September 22, 2025

The new “Spider-Man” installation has begun production, garnering the attention of comic book and film fans globally. However, the filming...

Read moreDetails
SOURCES: INSTAGRAM (@brucelee)
Celebrity

(Video) TVB True Crime Show Reignites Discussion About Bruce Lee’s Sudden Death

by Adleena
July 23, 2025

It’s been nearly 50 years since cinema and martial arts icon Bruce Lee (李小龙) passed away, leaving behind a legacy...

Read moreDetails
Source: IG/fashasandha/ctdk
Celebrity

Fasha Sandha & Nur Sajat Reunite In Singapore After Attending Siti Nurhaliza’s Concert

by Afiq Amin
July 28, 2025

Over the weekend, Biduanita Negara Dato Sri Siti Nurhaliza held a concert in Singapore, where a few familiar faces from...

Read moreDetails
SOURCES: INSTAGRAM (@eda_ezrin) & TIKTOK (@akidmeow)
Celebrity

(Video) Singer Eda Ezrin Shares Experience Of Being In A Thai Prison

by Adleena
September 8, 2025

Not everyone can share what it’s like to be in a prison overseas. However, Malaysian singer Eda Ezrin recently revealed...

Read moreDetails


TOP STORIES TODAY

  1. 1

    Thai Actress Lingling Kwong To Make Appearance At Mid Valley Megamall In January 2026

  2. 2

    (Video) Choi Young Ah’s Ex-Husband: “She Brought 3 Men To Our House”

  3. 3

    Martial Arts Star Bruce Leung Siu-Lung Passed Away At Age 77

  4. 4

    Bruce Leung’s Ex-Wife Irene Ryder Passed Away; Daughter Shares Funeral Updates

  5. 5

    Brooklyn Peltz Beckham Speaks Up Against Family In Lengthy IG Stories Post

Malaysia’s live-wire for the latest news, trends, and entertainment is finally here. We are your calendar, your grapevine, your comic relief, your post-event coverage, and your celebrity stalker. Did we also mention that we are also your gateway to the world?

Contact us: newsdesk@hype.my

NETWORK

  • Lowyat.NET
  • Murai
  • Hangat
  • Lipstiq
  • Wanista
  • Varnam
  • Moviedash
  • Autofreaks
  • Fourthofficial

ABOUT

  • About
  • Advertise
  • Jobs
  • Terms
  • Privacy Policy

©2025 VIJANDREN RAMADASS. ALL RIGHTS RESERVED.

No Result
View All Result
  • Hype Picks
    • Go
    • Eats
    • Style
    • Streams
    • Concerts
  • Celebs
    • K-pop
  • Music
    • Reviews
    • Interviews & Features
  • Movies & TV
    • Movies
    • TV
    • Features
  • Lifestyle
    • Tech
    • Travels
    • News

©2026 Vijandren Ramadass. All Rights Reserved.

No Result
View All Result
  • Hype Picks
    • Go
    • Eats
    • Style
    • Streams
    • Concerts
  • Celebs
    • K-pop
  • Music
    • Reviews
    • Interviews & Features
  • Movies & TV
    • Movies
    • TV
    • Features
  • Lifestyle
    • Tech
    • Travels
    • News

©2026 Vijandren Ramadass. All Rights Reserved.