Throughout the week, Lean Branding’s much-anticipated girl group, KIIRAS (키라스), debut has hijacked social media platforms with fans showing love and support for their first single drop. Their teaser video has amassed up to 1.3 million views in just 8 days, and now fans finally have a full music video out, marking their official debut!
Yesterday (29th May 2025), KIIRAS dropped the music video to their first single, “KILL MA BO$$”, featuring a western, hip-hop and pop genre in the most catchy blend for their debut. The music video showcased each member’s charm, highlighting vocals and short raps, and a refreshing choreography perfect for the summer season.
Malaysian idol Ling Ling (링링) opens the video by exploring a cowboy hat with the KIIRAS logo embossed, which turns into a fierce opening with an overdriven banjo playing in the background. Behind the backdrop of a colourful western pop-style, KIIRAS delivered a powerful debut with its fresh Americana Country and Hip Hop concept, hopping on the reemerging cowboy trend.
The music video highlighted each member’s visual and skills in the music video, offering a refreshing twist of their youthful charm blending into the song’s rebellious nature. Visually, the MV offered whimsical scenes straight out of a fever dream, including rapper Kylie (카일리) on a giant KIIRAS logo, as well as the members riding horses in the open fields. The visual appeal adds to their playful and free-spirited vibes and highlights the group’s versatility and future creative direction.
Aligned with their music video debut, KIIRAS has also been featured in their first live stage on Mnet’s “M Countdown”. What do you think about KIIRAS’ debut single?
Watch the full music video here:
Source: YouTube
Alyssa Gabrielle contributed to this article
