It’s been approximately a decade since David Beckham last visited Malaysia. After much anticipation, local fans finally got the chance to meet the football legend in the flesh during his appearance in W Kuala Lumpur for on Wednesday night and The Exchange TRX on Thursday (1st February).
This was in conjunction with World of Predator tour and Malaysia happens to be David’s last stop. adidas Creators, media and select adiClub members not only a preview into the World of Predator but also a once-in-a-lifetime opportunity to meet and greet the icon himself.
@hypemalaysia #DavidBeckham was at the #adidas World of Predator exhibition in thexchangetrx. #adidasmy #trxmall #trxmalaysia #theexchangetrxshoppingmall
“It’s been a few years since I’ve been here so It’s really nice to be back for adidas and to celebrate the 30th year anniversary of the Predator. It was a big part of my career and my life so I’m proud to be here and I’m excited to see you all,” the 48-year-old Brit said. “I know that there’s a huge fanbase of Manchester United supporters here in Malaysia. From the moment I landed here, I was welcomed with open arms and so much love. So, I just want to say thank you for that.”
The World of Predator will showcase 30 years of the boot’s legacy and history through an archive walk featuring each boot’s unique technology. Dedicated to the franchise’s impact on the game over three monumental decades, the exhibition will detail every boot since the franchise’s inception in 1994.
@hypemalaysia #DavidBeckham acknowledges the love from Malaysian #ManU manchesterunitedfans. #adidas #adidasmy #theexchangetrxshoppingmall #theexchangetrx
Football loving consumers of Malaysia will get to immerse themselves in the evolution of the franchise through engagement activities, photo corners and a retail space offering boots, jerseys, football-inspired Originals footwear and personalisation services. The best of adidas football gear will be on display for attendees to experience and purchase on ground.
Details to the World of Predator exhibition are as follows:
- Venue: Lot L2.28.0 and L2.29.0, Level 2, The Exchange, TRX
- Opening Date: 1st February 2024, 6pm
- Closing Date: 11th February 2024, 10pm
The newly launched foldover tongue Predator 24 will also be exclusively sold at the World of Predator exhibition alongside other variations of the pack for the entire duration of the exhibition, while stocks last. The new Predator 24 blends the aesthetic DNA of the Predator Original with the lightweight design capabilities seen in Predstrike and Predator 30. It carries the famed black, white and red colourway but made bolder in hue, and completed by vibrant yellow taping to proudly declare its place as its own boot, in its own right.
Bonded by this beautifully simplistic design, the silhouette comes in three executions which offer a combination of design features to suit various price points – laced, laceless and a classic laced variant with a fold over tongue for those looking for a pure look of nostalgia.
Key design features include:
- CONTROLFRAME 2.0 lightweight soleplate and heel construction optimise traction for dynamic movement and stability when striking the ball.
- HYBRIDTOUCH 2.0 upper provides a moulded fit with cushioning in key contact areas for comfort and a soft touch on the ball.
- STRIKESKIN rubber fins are strategically placed in strike zones, to support ball grip for precision shot-making.
- STRETCHABLE LACELESS PRIMEKNIT COLLAR – allows for easy entry and secure lockdown.
- LIGHTWEIGHT DESIGN – with the game getting faster, and responsiveness to in-match moments ever important, Predator 24 joins the limited release Predstrike as the lightest boot in the franchise to date. Specifically, the Laceless Elite version that weighs just 195g in size 8.5.
For further information please visit www.adidas.com.my or follow @adidasMY #WorldofPredator #adidasMY on Instagram to join the conversation.
