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Home Lifestyle Lifestyle News

#UnderArmour: High Performance Sports Label Launches “Star Wars” Swag

by Lainey
November 24, 2015
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Under Armour honours the iconic “Star Wars” films with the launch of the “Star Wars: The Imperial Collection” apparel series.

Join in the excitement leading up to the premiere of the return of Star Wars to the big screen after a decade, the upcoming “Star Wars: The Force Awakens“, before the release of the film in mid-December.

Star Wars Under Armour

The new collection is an extension of the ongoing collaboration with Star Wars for the label’s Alter Ego line.

This collection, in collaboration with “Star Wars: The Force Awakens”, features current designs of iconic characters’ armour on the Compression baselayers, which offer an ultra-tight, second-skin fit, delivering a locked-in feel to keep muscles fresh and recovery time quick.

The full armour of one of film history’s most emblematic villains, Darth Vader, is imprinted in one such design, and another features a play on the instantly recognisable phrase, “the dark side”.

In the Darth Vader baselayer, the sleek black armour is replicated in the Compression shirt, representing the character’s relentless resilience, in line with Under Armour’s I WILLTM mantra to never give up. Other designs feature the signature pristine white armour of the Storm Trooper character, elite soldiers of the Galactic Empire.

Graphic T-shirts are also available for those who prefer a fit that is less snug.

Armed with the mission to make all athletes better, Under Armour’s Alter Ego line taps into the transformative power of film characters to create a collection of high-performance sportswear that inspires everyone to soar to new heights.

The Under Armour “Star Wars: The Imperial Collection” apparels are priced from RM119 to RM279 and will be available at all Under Armour Brand Houses from 21st November 2015 and online at www.underarmour.com.my from 23rd November 2015 onwards.

#StarWars#TheForceAwakens#UnderArmourUnder Armour Malaysia
https://lomp.at/rseuu
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SOURCES: INSTAGRAM (@bios_monthly) & FACEBOOK (Chong Keat Aun)
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