Travelling has become an art thanks to TUMI – and thankfully for us, the brand’s masterpieces just keep on coming.
TUMI is celebrating its beloved Alpha product assortment through an extension of its Fall 2023 “Essentially Beautiful” campaign, which showcases the carefully-considered and meticulously-designed details of the products within the Alpha X and Alpha Hybrid collections.
The two lines highlight the one-of-a-kind creations with over 600 TUMI patents and designs with registrations worldwide, and the ways that they all work together to create bags that are not only beautiful, but also perform beautifully.
This latest installment of the Essentially Beautiful campaign re-establishes TUMI’s brand DNA. Bringing attention to one of its most well-known and beloved collections through a new lens, TUMI highlights its product innovations, materials, and patented designs.
“We are continuously propelling and evolving ourselves and our collections forward, crafting high-performing products that not only meet but exceed the needs of our customers,” said Victor Sanz, TUMI’s Creative Director. “The Alpha X collection not only serves as a testament to our unwavering dedication to precision and detail, but also exemplifies our tireless quest for enduring quality and longevity, adding to our cornerstone collection Alpha that our travelers can constantly depend on.”
Launching this Fall and engineered to exceed all 40 of TUMI’s endurance tests, Alpha X is its strongest softside collection to date, made with PX6, an ultra-durable fabric with a unique combination of high strength and thermal stability. The luggage also features elevated finishes including a mixed hard and soft side exterior and gunmetal hardware.
The brand’s new Alpha Hybrid collection features the X-Brace 45® handle, an aircraft-grade aluminum telescoping system built to take on every twist, turn and tarmac, and dual recess wheels that are made to carry through the smoothest travels. Combining Alpha’s signature look and FXT Ballistic Nylon with a polycarbonate shell for a lighter, ultra-durable collection, Alpha Hybrid’s superior hardside designs, and innovative softside tailoring are made for robust business travel and create the ultimate lightweight experience.
The campaign also features the brand’s TEGRA-LITE® collection and shines a light on its revolutionary Tegris® material. It offers exceptional strength and high performance.
TUMI Unveils Brand New Concept Store
Check out TUMI’s brand-new, 1,044 square foot concept store at Pavilion Kuala Lumpur, which showcases the brand’s best-in-class collections, including travel, men’s and women’s day bags, business bags and accessories – all designed with the use of modern and minimalist lines, a neutral colour palette and an overall sense of understated luxury. It evokes a sleek and sophisticated feel that invites customers to discover the collections within.
For customers seeking a special touch for their TUMI items, an in-store Personalization Station offers quick on-the-spot monogramming. A favourite feature at TUMI stores worldwide, visitors can effortlessly personalize the leather patches on their bags or luggage tags with their initials or even a fun emoticon, adding a truly bespoke touch to their TUMI items.
TUMI
Level 2, Couture Pavilion,
Lot 2.69.02, Pavilion Kuala Lumpur
